By the time you’re reading this, your salon(s), like most others around the country, will be coming out of the peak season and starting to experience a slowdown in tanner traffic and sessions, and, of course, revenue. That’s one of the best reasons I know for every salon to have a highly effective and productive EFT program to keep revenues relatively level throughout the year.
Unfortunately, if you don’t have a successful EFT program by now, this won’t help you through the upcoming slow season … we’ll save that EFT discussion for another time.
What every salon DOES need now is a handful of easy-to-implement systems and strategies to keep current clients and maximize the revenue from each one. Making your bank account as fat as possible now will provide you with the necessary money cushion you need to survive the slowest times of the year.
Think of the squirrels that stockpile their acorns in the fall so they can make it through the winter. You’re the squirrel and your clients and their cash are the acorns you need now to get through your winter. If you put off maximizing your client revenue now, once the slow season hits, it’s too late … and then you’ll be the starving squirrel.
Most salons, even the really big ones with seemingly savvy owners, do a pretty good job getting new clientele. But most everyone falls way short in retaining clients and maximizing their value when business slows down.
You’ll be a lot more successful with a ton more money in the bank once you know how to keep your current clients & maximize their value.
It’s easy for this to happen – too many salon operators spend most of their energy getting new clients, and tend to forget that the BIG money is in keeping the ones they already have. It’s just like dating vs. marriage: dating is fun and new, whereas marriage requires work to keep it together.
It’s always more fun to get a new something – car, TV, boyfriend/girlfriend – than it is to fix the old one. However, in this case, you’ll be a lot more successful and have a ton more money in the bank once you know how to keep your current clientele and maximize their value.
You need to think of yourself as a rancher and your clients as your herd of cattle. Each one is a pile of money with legs, and they tend to wander off and go elsewhere, unless you can put a fence around them.
I just created a new, confidential, FREE special report which deals with this and other challenges facing your salon business and how to fix it now … before it’s too late. You might want to get your copy before your cattle-rustling competitor down the street gets it and tries to steal your valuable herd of clients from you.
Motion beats meditation any day of the week. Visit TanningSalonMarketing.com now and I’ll mail your FREE copy, right away.
owns a chain of successful tanning salons and is a salon marketing expert, consultant, speaker & author. He teaches practical, reliable, cost effective & measurable systems that get more new customers & keep them spending more money in your salon, more often. Visit TanningSalonMarketing.com.
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