As indoor tanning professionals, there are so many positive things happening in our beloved industry for us to enjoy. For example, there seems to be a large number of people purchasing tanning salons these days. Perhaps they didn’t pay attention to all the “doom and gloom” that some have been preaching – instead, these entrepreneurs chose to follow their instincts and pursue the American Dream, which continues to make our industry stronger. ist Magazine wishes to recognize these tanning “newbies” with this monthly “Welcome Wagon” series, and we invite you, our loyal readers, to join us in giving them the friendly greeting they deserve!
Although Teresa Chism opened South Beach Tanning Fantasy last July, she and her husband Mark Schwien are no strangers to salon ownership. The couple has purchased, rehabilitated and sold two tanning salons in the past; but they have different plans for South Beach. “This salon is definitely a keeper!” Mark exclaimed. “With its curved walls, stone floors and contemporary decor, it’s the most gorgeous salon we’ve ever seen, and it’s located in the busiest part of Springfield. We just know it will be a huge success.” In just 12 months, Teresa increased profits at the business by at least 23 percent. Her secret – adding body wrap services and utilizing social media marketing tips she picked up at various tanning symposium events. “We know that wanting to achieve the same kind of numbers that the salon had in the 1990s is expecting a lot; but, I know that if anyone can do it, it’s Teresa,” Mark added. “She definitely has the passion, energy and experience to make it happen!”
Thanks for helping us welcome Teresa Chism and Mark Schwien to the indoor tanning community – we’re sure they’re going to like it here. We’ll be meeting many more new faces and salon places in the months to come. Until then… stay sunny!
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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