Legally Bronze™ by Dr. Sun Rx offers bronzing, tanning and skin-soothing benefits that are sure to make your clients feel like they have it all. How’s that for a mid-season product launch?
Remember that spunky, blonde sorority girl who went to law school and took her cute little Chihuahua with her? This iconic duo served as the inspiration for Legally Bronze, the latest product by Dr. Sun Rx to be released this spring. With a host of law-defying ingredients, Legally Bronze offers as many moisturizing, anti-inflammatory benefits as it does bronzing and tanning, not to mention a healthy dose of Vitamin D2 to nourish the skin with anti-oxidants and support collagen production. The latest in the Endless line, Legally Bronze can help your clients discover their true tanning potential.
As its name would imply, Legally Bronze offers bronzing results, but it’s loaded with premium ingredients designed to soothe the skin, as well. “While Black Walnut does contain some natural bronzing capabilities that provide dark color, we primarily used it because of its advanced skin rejuvenation and moisturizing properties,” said Christy Hogan, Dr. Sun Rx President. “We also included Henna, which is soothing to the skin and has anti-bacterial properties, and Banana Fruit because it reduces inflammation and offers many other healing properties.”
Perhaps what is most unique about Legally Bronze – and all Dr. Sun Rx lotions, for that matter – is the Ergocalciferol, aka Vitamin D2, in every formulation. “We wanted our products to be innovative and functional, so we researched vitamin D2 and decided to include it in all Dr. Sun Rx lotions,” Christy said. “Each ounce of lotion contains 1,440 IU of vitamin D2, which is more than what is found in 16 ounces of whole milk. Vitamin D2 helps nourish the skin with anti-oxidants and reduces inflammation while supporting collagen production.” Being paraben- and gluten-free, Legally Bronze is the perfect product to recommend to tanners with sensitive skin.
Fun, functional and valuable – that’s the best way to describe Legally Bronze and the entire Endless line. “Every lotion in the Endless line comes in a 16-ounce bottle, making them a tremendous value to tanners,” Christy said. “The suggested retail price for Legally Bronze is $55, and your clients will be getting more than their money’s worth, considering the amount of effective bronzing, tanning and skincare ingredients it contains. And its Vanilla Lavender scent is very popular with female tanners of all ages, giving this lotion a wide appeal!”
While life isn’t always as perfect as it’s portrayed in the movies, you can still help your tanners look like stars. Perhaps it’s time to encourage them to lose the extra baggage, pack up the pooch and follow their dreams of becoming tanned and beautiful. To learn more about Legally Bronze, call 785.536.3393 or visit drsunrx.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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