Male tanners looking to turn their “man card” into a “tan card” will love the Domination Sport collection from Supre Tan!
Designed to provide men with the ultimate in dark tanning endurance, Domination Sport is also specifically formulated to meet a guy’s unique skincare needs. The line’s Dark Tan Power Maximizer and Ultra Dark Power Bronzer deliver dynamically dark results while leaving the skin feeling hydrated, revitalized and smooth, and its Midnight Spice fragrance is decidedly masculine. To put it in guy terms, these lotions are tanning powerhouses that will leave their skin feeling great, and they’ll come out of the experience still smelling like a man. In other words, Domination Sport delivers.
For guy tanners who want to get down to “bronze tacks,” there’s Domination Sport’s Dark Tan Power Maximizer. “This product is perfect for new male tanners who are looking to build a strong, dark base,” said Valeria Rousselle, Supre Marketing Director. “With its Ultimate Tan Maximizers, it provides maximum color density and darkness and the innovative emulsion system goes on smooth and won’t matte body hair during application.” The lotion also features an invigorating skin supplement blend with Ginseng and Caffeine to help recharge tired skin, and Supre’s Tattoo ColorShield Technology helps maintain the color and vibrancy of tattoos. “Since many guys have tattoos,” Rousselle added, “we knew this would be a great added feature!”
For the ultimate in dark bronzing endurance, Ultra Dark Power Bronzer utilizes Supre’s Powerful Bronzing Blend of DHA and natural bronzers. “This dramatically darkens skin after UV exposure for deep, rich long-lasting color,” Rousselle said. “It also contains Ultimate Tan Maximizers to help provide dynamic UV tanning results.” A member of the Domination Sport line, Power Bronzer contains a Ginseng and Caffeine blend to help recharge tired skin as well as Tattoo ColorShield Technology and Midnight Spice scent. “This is the lotion for the male tanner who wants the instant gratification of sunless tanning combined with amazing UV tanning results!” Rousselle added.
To capture the male market, the Domination Sport packaging reflects its rugged, manly appeal. The lotions come in a nine-ounce tube that’s a throwback to the company’s iconic lotion tubes, and they feature a dynamic, straightforward and masculine design. “There’s no glitter, bling or hot pinks,” Valeria said, “just a rugged, edgy look that any guy would be happy to carry into a salon in his hand or back pocket. The Midnight Spice fragrance is earthy and outdoorsy, yet light enough to not be overbearing.” Dark Tan Power Maximizer has a suggested retail price of $34, and Ultra Dark Power Bronzer sells at a suggested price of $36. The products are available through Supre Tan’s vast U.S. and Canadian distribution networks.
Guys tan too, and Supre Tan’s Domination Sport collection gives every salon professional the opportunity to offer a manly man a manly tan. For more information about this bold, dynamic product that delivers a dark, long-lasting tan and great-looking skin, call 800.825.7020 or visit Supre.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
Copyright 2020 ist Magazine