INDIANAPOLIS, IN – New Sunshine, LLC has a longstanding reputation for great tanning products, but recently, their buzz has been about something a little bigger, literally. During the 2012 Smart Tan event in Nashville, TN the leading tanning lotion maker gave away a Jeep Wrangler to one lucky attendee!
To make the giveaway happen, New Sunshine utilized their progressive RFID (Radio Frequency Identification) technology that is used daily to track down and prevent product diversion on the Internet. To enter the drawing, attendees registered and scanned their RFID bracelets at the Australian Gold, California Tan, Designer Skin and Swedish Beauty exhibit booths. Once each person “scanned in” at the party at the famous Wildhorse Saloon, they were officially eligible to win the Jeep.
At the peak of the party’s excitement, Amery Dawn Milligan, a Palm Beach Tan salon manager, was chosen at random from over 1,600 entrants. The Jeep – charmingly wrapped with vinyl advertising for all of New Sunshine’s brands, including the new Kardashian Glow collection – will be delivered to her home in Columbus, GA.
Since 1997, IST Magazine (formerly known as Island Sun Times) has been committed to the success of salon professionals, while promoting the growth of the tanning industry as a whole.
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