The best systems, best team and best brand… this is how one former independent salon chain owner describes Palm Beach Tan.
After selling his 29-store Cincinnati Tan Company, Inc. to Palm Beach Tan, Dan Caskey decided to return to indoor tanning by joining forces with Palm Beach Tan, one of the fastest-growing salon franchises in the U.S. Dan says that being a Palm Beach Tan franchisee has helped him meet the challenges he faced as an independent salon operator while also helping him improve upon what he does best. By adopting Palm Beach Tan’s proven operating model, Dan also finds himself able to enjoy having more free time, which is something that any hardworking salon chain owner can appreciate.
While he was a successful independent salon chain operator for many years, Dan admits that developing marketing concepts, product purchasing and maintaining customer loyalty programs were some of his biggest challenges. This all changed when he became a Palm Beach Tan franchisee. “This has been the perfect solution to many of the ongoing issues I faced each day as an independent owner,” said Dan. “Franchising with PBT has allowed me to do what I love most, and that’s developing new markets and new locations for my business. To streamline hiring, training, operating and marketing, I now have an entire corporation of people to maximize every opportunity in my markets and in my salons.”
As part of the Palm Beach Tan family, Dan is confident about his salon chain’s future. “I’ve now joined forces with a proven industry leader,” he commented, “and the instant brand recognition and comprehensive marketing support is amazing.” He’s also pleased with the experienced franchise support team, comprehensive Web-based training and cutting-edge operating systems that PBT has provided. Dan is matter-of-fact when he describes his decision to join the Palm Beach Tan team, “It’s simply the best business decision we ever made. If I had it to do over again, I’d probably do it sooner.”
Founded in 1990 in Coppell, TX, Palm Beach Tan created a new tanning salon business model. “At Palm Beach Tan we are committed to offering cutting-edge tanning technologies to our members,” said Diane Lucas, Palm Beach Tan President/COO, “while providing the most luxurious tanning salons in the industry, supported with unbeatable customer experience standards, and the most brand value in the business.” The company has invested heavily in technological advances in reporting to help guide and inform all corporate and franchise decisions. “We believe that what’s measured is what’s managed,” Lucas added. “As a result of that philosophy, we’ve built the most advanced reporting system in the industry. Data informs everything we do. So, when we talk about the power of the brand, it’s really about understanding our members and using those insights to take our brand to the next level. From marketing, to purchasing, to real estate decisions, staffing and training and everything in between, it’s all customer and data-informed. That’s what distinguishes our brand.”
In addition to its proprietary salon operations systems, Palm Beach Tan offers franchisees savings on product and equipment purchases. “Our national agreements and preferred pricing with leading equipment manufacturers, sunlamp suppliers, lotion providers and other key vendors are extended to our franchisees with no franchisor mark-up, helping them cut their overhead so that they can become more profitable,” explained Vice-President of Franchising, Roy Sneed.
By offering independent salon owners the benefit of the company’s vast experience, Palm Beach Tan has become one of the largest salon chains in the U.S., both by salon count and revenue. To learn more about this proven tanning industry winner, call 866.728.2450 or visit palmbeachtan.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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