PBI says, “Hit the Easy Button for Easy Sales!”

SUNRISE, FL – Performance Brands understands the age of social media marketing we’re living in, as evidenced by the company’s recent release of “Easy Button” videos, hosted by National sales Trainer, David McFarland.

With the help of Max Gagnon (Salonsense Media President), McFarland has created a 60-second informational video for each Performance Brands product. “We call them ‘Easy Button’ videos because no salon employee has 15 minutes to try to sell a specific product to a tanner,” said McFarland. “Considering the attention span of the average salon client, the staff behind the counter might have 10-50 seconds to pitch a product. These videos were designed to grab the viewer’s attention and quickly educate them on the product’s key features and benefits in a fun and engaging way.”

While the videos were originally designed to air on Salonsense Media’s in-store sales program system, all tanning pros can benefit from the “Easy Button” videos. “We regularly post them to the PBI Facebook page and encourage all our salon clients to view them,” McFarland said. “We also suggest our salon clients post them on their salon’s Facebook pages for their clients to see. Each one is designed for salon staff to use as a sales training tool and for tanners as a point-of-sale commercial. I’m very grateful to Max Gagnon (Salonsense Media) for giving us access to these videos so that every salon pro can benefit from them. It’s a win-win!”

Salon owners interested in utilizing “Easy Button” videos for Performance Brands products are encouraged to e-mail David McFarland at dm@performancebrands.com.