For those salon guests who wish to lavish their skin with a premium lotion, Platinum Couture is a golden-enhancing, jewel-infused tanning luminizer that provides a breathtakingly radiant complexion.
Platinum is one of the most precious metals known to man, and couture is the design and manufacture of high fashion. Devoted Creations brings these two elements together with its latest tanning product. Designed specifically for tanners who want to bronze-on-the-go without staining their clothes, this crème formula has it all – subtle bronzers that develop and maintain a natural glow, anti-aging and skin-firming ingredients that leave the skin feeling soft and a sheer silicone blend to lock those benefits into the skin. Last but not least are jewel extracts that add a light-reflecting shimmer, making Platinum Couture a lotion truly worthy of its name and your clients’ attention.
Platinum Couture offers amazing bronzing and UV tanning results, with low-level DHA and natural bronzers to help maintain the skin’s natural glow. The clear or “white” formulation is also blended with multiple accelerators that work to target melanin production and promote fast, dark tanning results. “We wanted to create a timeless, unisex product that features high-end ingredients and appeals to tanners with busy schedules,” said Lisa Parsons, Devoted Creations National Sales & Education. “Many people who tan on their lunch hours or at other times during the day don’t want bronzers staining their clothes. This product is great for them.”
For those who wish for younger looking skin, Platinum Couture is loaded with anti-aging and firming ingredients. The formula features Advanced Matrixyl Synthe 6, a powerful peptide that reduces the appearance of fine lines and wrinkles. It also contains Revita Fit, which tones and tightens the skin, and Body Fit™ Technology to reduce the appearance of cellulite and restore firmness. Platinum Couture’s blend delivers Phytoplex, Baobab and Devoted Creations’ 5X Antioxidant Blend, which delivers amazing moisturization and anti-oxidant benefits, while the FreshTek proprietary blend deodorizes and freshens the skin during a UV session.
To enhance its beautiful tanning and skincare results, Platinum Couture incorporates a shimmering 8X Jewel Extract. “This is a blend of Diamond, Amethyst and Nephrite, as well as Tourmaline, Ruby, Pearl, Coral and Amber dust,” Lisa said. “It helps mask skin imperfections and creates a delectable glow.” The product’s Black Silicone Blend glides on smoothly to lock in its ingredients and leave skin feeling soft and smooth. Platinum Couture comes in a 12.25-ounce bottle good for 25-30 sessions, and has a suggested retail price of $79.98. The product is available through Devoted Creations’ vast distribution network. “The Exotic Lush Sugar scent is light, clean and unisex,” Lisa added.
Easy bronzing, anti-aging and skincare, and all the shimmer and allure of precious jewels … when a tanning lotion has all this and more, it can only be Platinum Couture. For more info about this and the host of other new Devoted Creations products, call 800.488.5524, or visit devotedcreations.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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