The title may sound like the name of a fictional murder/mystery novel; but I assure you that the silent salon assassin is very real, and it strikes daily at tanning facilities all around the country. It silently slashes sales figures and profit margins, and ultimately deep-sixes your customer base.
As a salon owner, manager or employee, you’re probably terrified to know that even at this very moment, a killer could be in your salon right now, lurking quietly while blending in with your other guests. Can you stop it? And if so, how? You don’t even know what it looks like! Luckily for you, I – Detective Arthur Bronzarelli, Secret Lotion Agent – have been profiling this fiend for years, and I’ll share everything I have in this dirtbag’s file so we can stop the profit-murderer for good.
What we know about the perp is that it’s an expert at disguises and can pose as a girl or guy of any age, so BOLO (that’s detective lingo for “be on the lookout”) for:
I hereby deputize you as Detective Arthur Bronzarelli’s team of junior secret agents. Our mission: find these guests and spoil them with amazing product knowledge and service before they turn into the Silent Salon Assassin and snuff out your profits, too.
Godspeed special agents… and good luck!
David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
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