From its effective application to the revenue it will generate, Spray di Solé has introduced a sunless touch-up product that delivers!
To be honest, tanning is an inexact science. Be it UV or sunless, certain parts of the body will lose that golden glow sooner than others, and this typically has to do with how quickly the skin exfoliates in that area. Within this crisis, however, lies an opportunity for salon professionals to offer a tan touch-up product that’s as effective as it is easy to apply. Enter Spray di Solé. This Hollywood, CA-based company has taken tan touch-up products to a whole new level, creating an attractive retail sales item designed to boost revenue at any tanning salon.
Spray di Solé is the maker of two unique, tan touch-up products – Sun Gelee and Liquid Bronzer. “The Sun Gelee is a DHA gel with cosmetic bronzers, while the Liquid Bronzer features cosmetic bronzers only, for those who can’t or won’t use DHA-based products,” said Svetlana Feller, Spray di Solé Owner. “Both formulations are fragrance-free and dry quickly, and both contain a blend of five skincare ingredients – organic Aloe Vera, organic Jojoba Seed Oil, organic Green Tea Leaf Extract, Algae Extract and vitamin E – to also leave the skin feeling soft and healthy. What makes both our products truly unique is the synthetic kabuki brush that we include to help users evenly apply the formulations. Because this brush is so effective and easy to use, we refer to our products as delivering ‘the perfect tan.’”
The more than 50 tanning salon pros already offering Spray di Solé products have found them an easy sell to their clients, says Svetlana. “They’re the perfect add-on retail sale!” she exclaimed. “We recommend salon pros display these products at the counter, then market them to their sunless tanners and anyone else who might need the occasional touch-up. Another way to boost sales is to let clients apply some of the product for free – once they see how evenly and easily it goes on, as well as the results it creates, they’ll practically sell themselves.” The company’s products have a wholesale price of $24 per bottle, and a suggested retail price of $49.99 per unit – there is a one-case (12-bottle) minimum order. “With every purchase of a case, we’ll include our attractive countertop display, as well,” Svetlana added.
Svetlana developed her Spray di Solé touch-up products out of necessity. As the owner/operator of two successful custom spray-tan salons in and around Hollywood, CA, she’s well acquainted with the demands of her wealthy celebrity clients. “Many of my clients are in the limelight, so they always need to look their best,” she explained. “Every person’s skin exfoliates differently, and many of my clients’ tans were fading quickly on their faces or hands. I developed this product to address those needs, and included the kabuki brush so that the clients and/or their makeup artists can apply it easily and evenly.”
Whether it’s a famous Hollywood celebrity or the girl next door, everyone who tans wants their results to be perfect. The tan touch-up products by Spray di Solé can help achieve that flawless look. Salon owners interested in offering these products, or wanting more information can call 877.363.9983, e-mail firstname.lastname@example.org or visit spraydisole.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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