When tanning lotion giant New Sunshine LLC teams with a renowned dermatologist, the products they create together can easily be described as “intelligent.”
The indoor tanning industry has long been on the cutting edge of market trends, including the addition of quality skincare ingredients to tanning lotions. The bar was recently raised with the creation of the new Body IQTM Daily Red Light Treatment line, designed in conjunction with distinguished Danish dermatologist, Dr. Peter Bjerring. By combining Dr. Bjerring’s “intelligent” skincare formulations and New Sunshine’s manufacturing expertise, the result is revolutionary, new skincare products with active ingredients that are optimized upon exposure to UV and/or red-light. Now, salon owners can offer their clients a proven skincare and anti-aging system! “We’re very excited to work with Dr. Peter Bjerring in the development of the Body IQ product line!” exclaimed Chris Suhonen, New Sunshine’s Senior Research and Development Chemist. “He has a long and distinguished career in the field of dermatology, graduating as an M.D. from the University of Arhaus in Denmark, and becoming board certified as a Specialist in Dermatology by the Danish National Board of Health. In 2004, he also became head of Dermatology at Molholm Hospital, where he was promoted to CEO and Chief Physician, and has been knighted by the Queen of Denmark.”
Body IQ is different from other tanning/skincare products, Suhonen says, because it’s based upon the “intelligent lotion” concept pioneered by Dr. Bjerring. “This skincare line
is considered ‘intelligent’ because its active ingredients are optimized upon exposure to a specific light spectrum,” Suhonen said. “This concept is the result of years of research through daily patient care and the need for improved efficacy in anti-aging skincare products. These products have been specially formulated to moisturize the entire body, including sensitive facial skin, and work to fight aging by helping to maintain skin elasticity and firmness.”
Dr. Bjerring says that Body IQ’s ability to reduce the signs of aging is more than just hype. “While still in the experimental stage, I was asked by the Danish Nation Television Program to participate in a study that compared my products with many of the market leaders,” he explained. Six test groups were formed, each given a different lotion at random, and all participants used their lotions every day for an entire month. Results showed that the “intelligent” lotions outperformed the leading brands in reduction of wrinkles and skin pore and pigmentation impact. “These results were astounding, considering that my skincare line was not yet on the market, and formulations were still being finalized!” he exclaimed.
Body IQ is available in two distinct lines – Red Light and UV, each consisting of three formulas. These unique products are distributed exclusively by Four Seasons Sales & Service.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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