Time to Tan!

Spring is in the air! This year, Punxsutawney Phil the Groundhog didn’t see his shadow, so we know what that means – spring is coming early!

This implies that we must start preparing for spring sooner. If you’ve ever asked yourself, “Should I tan before my vacation?” The answer is “YES!” Getting a good base tan before vacation will help your skin prepare for soaking up the sun on the beach. A base tan makes your skin three times less likely to burn from sun exposure – promoting this fact on your social media platforms is key at this time of year.

Busy season for salons is typically anywhere between mid-February to May, depending on geography. This is when you will have the most tanner traffic – some visiting faithfully while others, just sporadically. You will want your staff to be educated on all things lotion and services, so that they are equipped to handle the craziness; making sure they are on top of lotion ingredient info, which ones to recommend and how certain services will help achieve desired results. This will not only help make sales, but also create guest relationships – it shows them you care, which promotes loyalty to your business.

DC has a large variety of lotions created for different needs, from sunless tanners to those who use multiple services. Our indoor/outdoor products are perfect for a spring-breaker to take with them on their sunny vacay. They can use it to build their base at the salon, and then use it on the beach!

Help your salon guests arrive at their spring break destination with the best tan on the beach!

Attracting tanners who are seeking a base tan is a fantastic way to drive sales. Promote fun and enticing packages that feature “Spring Break Essentials” they need to build their base tan. Using Canva, you can create detailed pictures to illustrate how certain products pair well together – their fragrances, formulas, ingredients, etc. For example, if you want to create a bundle for a guest who wants to use red-light, UV and sunless services, you could suggest DC Prismatica, Halo Beam Cream, and any tan extender to promote and maintain results. This also creates the perfect opportunity for product-bundling and increases lotion awareness for new and existing customers. You could also bundle a maintenance kit for a sunless tanner or someone who needs to prolong their glow. Get it posted on your salon’s Insta and FB and you’re good to go!

A step-by-step social campaign on how to properly tan would be both useful and helpful to new tanners. This could contain anything from guidelines for building a base tan and shedding light on the importance of avoiding overexposure, to starting a vacation tanning program early.

Here are a few tips and tricks to promote:

• Promote the importance of starting to tan at least a month prior to a sunny vacation.
• Start at a lower session time and increase it with each visit to avoid overexposure. This allows the skin to develop natural tolerance to UV rays and develop a beautiful tan.
• The right lotions will impact results! For example, DC lotions will accelerate the tanning process and are loaded with premium skincare ingredients.
• A tan extender will keep skin hydrated and prolong results.
• A hot shower with a body wash that contains sulfites will quickly strip away color!

Seize these opportunities to share tips and tricks with your customers and followers! Educate them on all services and products you love and live by while also welcoming new clientele with promotions to help them arrive at their spring break destination with the best tan on the beach!