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The brilliant Danish philosopher, Soren Kierkegaard, stated that life can only be understood backwards; but it must be lived forwards. I first read his words in my early 20s and they have proven to be accurate, as well as a highly reliable compass for keeping me on course.
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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