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There is no avoiding it anymore. To get any share of the market today, business owners need to have a branded content marketing strategy. Whether you’ve tried and failed with this approach or are new to it, I’ll show you why it’s successful and more importantly, how to make it work for you.
The first reason that branded content marketing is effective is because it shows who you are. Now more than ever, consumers want to support companies that share their viewpoints and core values.
Being genuine – especially on controversial issues – sounds dicey here. But not only is authenticity critical, it’s also worth the risk. Ultimately, the customers you earn this way will be the most loyal you could ask for. If you don’t know where to begin, content showcasing your beliefs is a great starting point.
Now more than ever, consumers want to support companies that share their viewpoints and core values.
All this philosophy about “ideals” is all well and good, but there is a basic truth we can’t ignore:
Everyone HATES ads.
As much as all of us hate to admit it, we know the reality. Every single one of us wants to skip the commercials. The truth of the matter is that the masses are tired of being “sold to.” This situation has gotten so bad people that would rather pay a fee than watch an advertisement – just look at the success of Netflix! However, branded content marketing solves this problem by selling through storytelling.
A recent CNBC article states that those who watched 30 seconds of branded videos were 62% more likely to react positively to it than to an ad of the same duration.
And, people are also more likely to buy when they feel good. Keep this in mind as you create your content and choose partners for branded content.
Still, there is one more reason that you need to make this a priority, and it’s the most compelling:
At the end of the day, your business needs to make money – no ifs, ands or buts about it.
Earlier, I mentioned that branded content is what builds a relationship with your audience and that this content is more likely to be viewed. According to the same CNBC article, a study indicated that 70% of those surveyed will spend two times more with a brand they feel connected with.
Imagine what that could do for your business!
Look, you can’t neglect branded content marketing. It is too vital for survival as a company – even if all of its moving parts are overwhelming. Because of that, I put together free training to help you put all the pieces together. You can access it at 10xworkshop.com.
Now, go use branded content marketing to get your business known and your story told.
A New York Times bestselling author, Cardone is the world’s No. 1 sales trainer and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media and finance. His privately-held companies have annual revenues exceeding $100 million. Forbes named him No. 1 of the “25 Marketing Influencers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.
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