Vince Lorraine, Author at ist Magazine

Vince Lorraine

is the Publisher and Editor-In-Chief of ist Magazine.

From the Publisher January 2020
Tan Biz, Decade 5!

Posted By: Vince Lorraineon: January 02, 2020In: Publisher's Letter

From the Publisher January 2020 <br><h3> Tan Biz, Decade 5! </h3>

Dear Readers, What’s more motivating than a brand-new year, a new beginning? As business owners and operators, each New Year motivates us to make changes that will make us more profitable, m... Read more

From the Publisher December 2019
Seasons Roll On

Posted By: Vince Lorraineon: December 02, 2019In: Publisher's Letter

From the Publisher December 2019 <br><h3> Seasons Roll On </h3>

Dear Readers, Congratulations to the winners of the 2019 Industry Choice Awards! You may have noticed that from year to year, many companies consistently top the list of nominees. These indu... Read more

From the Publisher November 2019
Get Ready for a Great Season!

Posted By: Vince Lorraineon: November 01, 2019In: Publisher's Letter

From the Publisher November 2019<br><h3>Get Ready for a Great Season!</h3>

Dear Readers, This is an exciting time of year! Nothing gets my salon teams motivated like having new lotions on the shelves to sell. Our November issue always features a sample of the new o... Read more

From the Publisher October 2019
See You in St. Charles!

Posted By: Vince Lorraineon: October 01, 2019In: Publisher's Letter

From the Publisher October 2019<br><h3>See You in St. Charles!</h3>

Dear Readers, It’s time to get tuned up for the upcoming season, and the National Tanning Expo is the place to do it! This premier trade event will take place on October 21-22 in St. Charles... Read more

From the Publisher September 2019
Time to Get Energized!

Posted By: Vince Lorraineon: September 03, 2019In: Publisher's Letter

From the Publisher September 2019<br><h3>Time to Get Energized!</h3>

Dear Readers, While it’s sad to see summer go, it’s also exciting to be getting ready for another busy season to begin. That means deep-cleaning your facility, changing up retail displays, p... Read more

From the Publisher August 2019
Training is Key!

Posted By: Vince Lorraineon: August 01, 2019In: Publisher's Letter

From the Publisher August 2019<br><h3>Training is Key!</h3>

Dear Readers, I’d like to take a rare opportunity to use this space for a personal message. It is with the utmost humility that I express heartfelt appreciation for my tanning industry frien... Read more

From the Publisher July 2019
Expand Your Horizons!

Posted By: Vince Lorraineon: July 01, 2019In: Publisher's Letter

From the Publisher July 2019 <br><h3> Expand Your Horizons! </h3>

Dear Readers, Well, another busy season is in the books … and here comes our old friend, J.A.S.O.N. Did you prepare for the months of salon traffic slow-down? How will you keep tanners comin... Read more

From the Publisher June 2019
Go Big, or Go Home!

Posted By: Vince Lorraineon: June 03, 2019In: Publisher's Letter

From the Publisher June 2019 <br><h3> Go Big, or Go Home! </h3>

Dear Readers, If you want to know why IST Magazine is our industry’s number No. 1 trade publication, it’s simple: great content. Every issue offers articles to help you move your business fo... Read more

From the Publisher May 2019
We Are Your Source!

Posted By: Vince Lorraineon: May 01, 2019In: Publisher's Letter

From the Publisher May 2019 <br><h3> We Are Your Source! </h3>

Dear Readers, I hope you were well-prepared for this busy season and are making the most of it! Preparation is key to competing in the marketplace, and part of that is training your team to... Read more

From the Publisher April 2019
A Lot to Talk About

Posted By: Vince Lorraineon: April 01, 2019In: Publisher's Letter

From the Publisher April 2019 <br><h3> A Lot to Talk About </h3>

Dear Readers, As we head into busy season each year, I typically update IST readers on how my salon chain is doing up here in MI. In mid-March, tanner traffic at my stores was up, as well as... Read more