Dear Readers, This is an exciting time of year! Nothing gets my salon teams motivated like having new lotions on the shelves to sell. Our November issue always features a sample of the new o... Read more

Dear Readers, It’s time to get tuned up for the upcoming season, and the National Tanning Expo is the place to do it! This premier trade event will take place on October 21-22 in St. Charles... Read more

Dear Readers, While it’s sad to see summer go, it’s also exciting to be getting ready for another busy season to begin. That means deep-cleaning your facility, changing up retail displays, p... Read more

Dear Readers, I’d like to take a rare opportunity to use this space for a personal message. It is with the utmost humility that I express heartfelt appreciation for my tanning industry frien... Read more

Dear Readers, Well, another busy season is in the books … and here comes our old friend, J.A.S.O.N. Did you prepare for the months of salon traffic slow-down? How will you keep tanners comin... Read more

Dear Readers, If you want to know why IST Magazine is our industry’s number No. 1 trade publication, it’s simple: great content. Every issue offers articles to help you move your business fo... Read more

Dear Readers, I hope you were well-prepared for this busy season and are making the most of it! Preparation is key to competing in the marketplace, and part of that is training your team to... Read more

Dear Readers, As we head into busy season each year, I typically update IST readers on how my salon chain is doing up here in MI. In mid-March, tanner traffic at my stores was up, as well as... Read more

Dear Readers, As we ramp up for tan biz primetime, I’m happy to report that in January and the first two weeks of February, numbers at my salon chain were up. “How much?” you may ask. In bot... Read more

Dear Readers, I’m happy to announce that IST Magazine will align with one of the largest organizations and publishers in the country to create an alliance that will change our industry. Over... Read more