is the Publisher and Editor-In-Chief of ist Magazine.
Dear Readers, While people in much of the U.S. – myself included – live for the warm summer months and all that they imply, tanning salon operators in those places typically experience a sha... Read more
Dear Readers, It’s on the way … the time of year when regular tanners around the country transition from the sunbed to backyards and beaches. Many still head to your facilities for their dos... Read more
Dear Readers, We’ve all heard the old saying, “Make hay while the sun shines!” Tan biz veterans know that this is the time (for most) to capitalize on the industry “prime time” and with soli... Read more
Dear Readers, There are so many reasons why this is a great time of year; one of the best is the annual awakening of seasonal salon tanners! Operators in nearly every state can count on peop... Read more
Dear Readers, We’re having more weird February weather in Michigan as I write this letter. This is always a good thing for salons here – gets people thinking about spring arriving this month... Read more
Dear Readers, I’ve written many letters “From the Publisher” in IST’s 28 years; and the anniversary issue still seems to sneak up on me! I try to avoid cliché – but, I will say that publishi... Read more
Dear Readers, I’ve always been a “glass half-full” kind of guy – I’d say I got that from my dear mother. But it’s no secret that over the last couple of years, continued economic challenges... Read more
Dear Readers, So, you made it through JASON and I hope you’re getting ready to close out 2023 with rockin’ holiday sales numbers! For some great tips for holiday promotions and getting prepa... Read more
Dear Readers, I often begin my letter with a look back at our industry such as “Last year at this time …” If I am to stick with that sentiment, I have to say that since last November, the st... Read more
Dear Readers, If you’re experiencing a slowdown at your salon, I hope you’re making the most of it and getting prepared to cash in on the upcoming holidays. In my decades of success in the t... Read more
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