Dear Readers, Well, another busy season is in the books … and here comes our old friend, J.A.S.O.N. Did you prepare for the months of salon traffic slow-down? How will you keep tanners comin... Read more

Dear Readers, If you want to know why IST Magazine is our industry’s number No. 1 trade publication, it’s simple: great content. Every issue offers articles to help you move your business fo... Read more

Dear Readers, I hope you were well-prepared for this busy season and are making the most of it! Preparation is key to competing in the marketplace, and part of that is training your team to... Read more

Dear Readers, As we head into busy season each year, I typically update IST readers on how my salon chain is doing up here in MI. In mid-March, tanner traffic at my stores was up, as well as... Read more

Dear Readers, As we ramp up for tan biz primetime, I’m happy to report that in January and the first two weeks of February, numbers at my salon chain were up. “How much?” you may ask. In bot... Read more

Dear Readers, I’m happy to announce that IST Magazine will align with one of the largest organizations and publishers in the country to create an alliance that will change our industry. Over... Read more

Dear Readers, I’m sure you’re all making your list of resolutions – if you’re like me, it includes changes and updates to my salon business model … even after 39 years! As always, your... Read more

Dear Readers, This comment was recently posted on social media by my good friend, Leif Vasstrom, of award-winning lamp manufacturer Supra Brands Group and tanning salon business forum, Tan T... Read more

Dear Readers, For nearly 25 years, IST magazine has dedicated many pages to showcase the latest products from the industry’s top manufacturers – the New Product Preview! Most successful salo... Read more

Dear Readers, It’s time to get geared up for the upcoming season, and the National Tanning Expo is the place to do it! This event will be held on October 22-23 in St. Charles, MO! (See insid... Read more