One of the most vital members of your team may not be a “who” but rather, a “what.” A premium software solution will prove to be an operations manager, security guard, administrative assista... Read more
For years, I’ve written about the benefit of base tans – showing objectively how science still supports what we do in professional sunbed centers. And for years, I’ve given talks... Read more
You may be missing the fast, frenetic pace of the busy season … and more likely, the revenue it generates. However, slower months can provide an opportunity to review, refine and optimize yo... Read more
Summer is finally here and the craving to be beautifully bronzed has escalated more than ever! Whether you are sunning at the beach or catching some rays in the tanning bed, using a high-qua... Read more
When it comes to knowing a thing or two, we all know there are two certainties in life: death and taxes. However, if you work in the indoor tanning industry, I think it is probably a fair cl... Read more
With an Instagram business account, there are essential statistics and metrics available that, based on your goals, will hold different significance to your operation. I recommend you review... Read more
For decades, professional indoor tanning facilities have promoted sunburn prevention as a sensible approach for people who wish to incorporate UV exposure into their lives in a non-burning f... Read more
When you grab your morning coffee at your favorite coffee shop, do you pay with cash? I’m willing to bet money that you usually pull out the plastic. I’m guessing that the same probably goes... Read more
As the weather warms up, we tend to see our salon guest counts dwindle as they trade their time in our tanning equipment for more time outside in the sun. Last month, we discussed ways to av... Read more
A successful entrepreneur and inventor, Patrick Johnson is CEO of BioPhotas, Inc., the manufacturer of the award-winning Celluma SERIES of light therapy medical devices. The Celluma SERIES i... Read more
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