Success is directly attributable to the personality of the owner – how he treats his staff and, in turn, how his staff treats customers. When I enter a business establishment, it doesn’t tak... Read more
Picture yourself driving down the road on a long trip. Ahead, you see a billboard advertising a Burger King at the next exit. How often have you hastily peeled off the road because you just... Read more
The tanning business is affected, naturally, by the weather and the changing seasons. It is further influenced by the relentless marketing efforts that surround man-made calendar events such... Read more
Walt Disney was truly one of America’s most successful entrepreneurs. Starting with nothing more than a rudimentary drawing of a playful mouse, he created an entertainment empire that now sp... Read more
This strategy is used successfully every day by major clothing stores, restaurants and spas … now it’s your turn! Industry data reveals that most tanning salons will generate up to 70... Read more
Whether you are a seasoned industry veteran exploring new options, planning to open your first salon, or preparing to buy or sell an existing business, a detailed analysis of the location or... Read more
In past articles, I’ve discussed the factors that separate the “average” salons from the “high performance” salons – including effective session and package pricing, cross-promoting equipmen... Read more
Tanning salons attract the most appearance-conscious consumers in the world – people willing to spend their good money and up to 30 minutes or more of their valuable time at your facility, o... Read more
When I speak at a Four Seasons educational seminar, one of my favorite questions to pose to the attendees is: When an aggressive, new salon opens in town – what percentage of its customer ba... Read more
For more than 30 years, I have had the privilege of working directly with thousands of business owners throughout the United States and Canada. One of the vital tools that I have used to hel... Read more
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