1. How did you get into the tanning industry? I’ve been tanning since I was 16, using all New Sunshine products, incidentally. When I was searching for jobs straight out of college, I was ex... Read more

As we meandered through another summer, I read several posts from salon operators about the “down times.” Well, if foot traffic is slow, now is a great time to dive deep, dig in and clean yo... Read more

Many business owners consider at some point sharing ownership of their company with one or more key employees. Sharing ownership can create powerful advantages – retaining employees for the... Read more

The indoor tanning industry was established as part of the active American lifestyle in the mid-1980s. And since that time, the demographic profile of the customer base of the typical salon... Read more

Last month, I went through a kind of rough patch with a stomach bug and ended up losing about 12 lbs. Pretty much could only eat soup for about a week. Well, post illness, I decided to keep... Read more

Everyone has experienced this at one time or another: what you thought was going to be a simple, everyday transaction for a product or service turned out to be an experience that earned your... Read more

1. How did you get into the tanning industry? I have been a tanner since I was 16, using Caribbean Gold or Australian Gold lotions, so I have always been somewhat familiar with the brand. El... Read more

If you turn to most organizations – including your own – you’ll likely be able to list the “core values” that anyone within the workplace should embody. Look in the breakroom, on the annual... Read more

You can create an awesome shift in your business or professional career right now. One of the easiest ways to do that is with your words. Yes. Words. Your words have a direct influence over... Read more

In the world of business, there are only two types of customers: those you create and those you steal. Stealing customers from your competitors can be easy, cost efficient and very profitabl... Read more