Your customers can be grouped according to a variety of different, identifiable characteristics that reflect their specific needs and interests. These needs and interests impact their attitu... Read more

At October’s National Tanning Expo in St. Charles, MO, I had the wonderful opportunity to teach the Sun is Life® Training & Certification classroom session. Four Seasons President, Ed Je... Read more

After years of working for a large company, Ben could hardly wait to set up his own business. Knowing the demographics of his market area, Ben wanted to market to the large Latino population... Read more

In the October and November issues of IST (which are available for reading 24/7/365 at istmagazine.com), I provided details on several “keys” to salon success. I began by quoting the brillia... Read more

1.How did you get into the tanning industry? After working at a beer and liquor company for nearly ten years, I was looking for a change. A friend introduced me to the Kevin Apgar, President... Read more

Doesn’t it seem that business is more competitive and difficult than it used to be? ABC, Inc. experienced this challenging business atmosphere firsthand. A building materials manufacturer th... Read more

In last month’s article (which is available for reading 24/7/365 at istmagazine.com), I provided details on 3 Keys to Salon Success: Equipment, Employees, and Pricing. I began by quoting the... Read more

A new report from a website called Medical X claims that compliance with tanning regulations meant to lessen associated risks varies widely in five countries. When it comes to compliance wit... Read more

There are seven capital investments available for organizations to build value and wealth. These capital investments are: Human, Relationship, Spiritual, Customer, Organizational, Physical a... Read more

All successful people do one thing: they solve problems. They don’t just stare at a problem and wish it would go away. The magic key to solving your big, difficult, looming business problems... Read more