Everyone has experienced this at one time or another: what you thought was going to be a simple, everyday transaction for a product or service turned out to be an experience that earned your... Read more
1. How did you get into the tanning industry? I have been a tanner since I was 16, using Caribbean Gold or Australian Gold lotions, so I have always been somewhat familiar with the brand. El... Read more
If you turn to most organizations – including your own – you’ll likely be able to list the “core values” that anyone within the workplace should embody. Look in the breakroom, on the annual... Read more
You can create an awesome shift in your business or professional career right now. One of the easiest ways to do that is with your words. Yes. Words. Your words have a direct influence over... Read more
In the world of business, there are only two types of customers: those you create and those you steal. Stealing customers from your competitors can be easy, cost efficient and very profitabl... Read more
1. How did you get into the indoor tanning industry? I was 20 years old and my cousin worked at a tanning salon where only one employee worked at a time so I would go hang out with her and m... Read more
When three of the tanning industry’s most successful salon operators join forces, you know that big things are about to happen. Combining more than 40 years of hands-on industry exper... Read more
Early spring is typically the time of year that ushers in sunscreen promos. From health mags, to TV commercials, to social media pop-ups, they’re practically everywhere with warnings to use... Read more
IST recently caught up with Lewis Henry, President since the company’s inception, to talk about devoted Creations’ history, philosophy and future. Founded in 2004, Devot... Read more
We all nod knowingly when anyone talks about the importance of vision, mission and business planning – and then, most of us go back to what we were doing before the interruption. As it happe... Read more
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