Dear Readers, We’re having more weird February weather in Michigan as I write this letter. This is always a good thing for salons here – gets people thinking about spring arriving this month... Read more
Dear Readers, I’ve written many letters “From the Publisher” in IST’s 28 years; and the anniversary issue still seems to sneak up on me! I try to avoid cliché – but, I will say that publishi... Read more
Dear Readers, I’ve always been a “glass half-full” kind of guy – I’d say I got that from my dear mother. But it’s no secret that over the last couple of years, continued economic challenges... Read more
Dear Readers, So, you made it through JASON and I hope you’re getting ready to close out 2023 with rockin’ holiday sales numbers! For some great tips for holiday promotions and getting prepa... Read more
Dear Readers, I often begin my letter with a look back at our industry such as “Last year at this time …” If I am to stick with that sentiment, I have to say that since last November, the st... Read more
Dear Readers, If you’re experiencing a slowdown at your salon, I hope you’re making the most of it and getting prepared to cash in on the upcoming holidays. In my decades of success in the t... Read more
Dear Readers, Well, the tan biz is right in the middle of “JASON” – something we’ve all encountered and many often struggle through. When dealing with the effects of the slow season, U.S. sa... Read more
Dear Readers, Well, there’s one good thing about record heat … it makes laying out in the natural sun a lot less fun! If you’re blessed with good customer traffic, you can make the most of t... Read more
Dear Readers, The summer months bring many thoughts to mind: vacations, holidays, fun in the sun … and in many parts of the U.S., a screeching halt to salon customer traffic. If you’ve kept... Read more
Dear Readers, Finally coming out of an “extended” winter, time is certainly flying … in the midwest, this is typically the last month for salon operators to secure those summer-long tanners... Read more
Copyright 2020 ist Magazine