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In business, separating yourself from your competition is a very important. The key to making this happen lies in your ability to communicate with your salon guest the fundamental truths of our business.
Even your most loyal spray-tan customer was once a first-timer. Although your actual spray-time can be cut down to five short minutes, it is imperative to take the time to speak to the guest and put them at ease. The more comfortable you are with your ability, the better the initial customer experience will be.
During the initial contact with the guest, it is imperative to find out why they came to your facility. Are they prepping for a special event? This small detail will allow you to point them in the right direction for package services, an EFT membership, and/or providing you with referrals for additional people who are attending the same event.
Things to review with your guest:
Mastering these small nuances will ensure continued repeat business and referrals for weeks, months, and even years to come. ■
The more comfortable you are with your ability,
the better the initial customer experience will be.
Senior VP of Sales & Marketing for Norvell Sunless - A Division of Sunless, Inc. With over 24 years of industry experience as a sales rep and manager of a salon distribution company, equipment manufacturer rep, and owner of multiple salons, Brandon is passionate about making spray-tanning profitable for your business.
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