2015 PC Tan Expo

When: January 16-17, 2015
Where: Teaneck Marriott at Glenpointe – Teaneck, NJ
Who: Bleach Bright, Castleton Capital, CMS of Holland, Cosmedico, Devoted Creations, DWE Electric, KBL, MR International, National Bulb Recycling Corp, Nerium International, New Sunshine, Nichesoft, Norvell Skin Solutions, Podz Eyewear, Sun Evolutions, TanTrack Software, Tap & Tan, Universal Insurance, uwe

The energy level was high among the 350+ attendees of PC Tan’s annual event – all of whom were anticipating a good season for the sun biz in 2015.

Team PC Tan has offered their regional event for over 20 years and it’s one of the industry’s most popular. This year’s agenda included spray-tan certification courses presented by California Tan and Norvell Skin Solutions, presentations by educators from top product manufacturers and an expert panel Q&A session that included salon operators and Palm Beach Tan President, Diane Lucas. “The ballroom was full for all the morning presentations until lunchtime,” commented PC Tan President/CEO, Susan Miller.

PC Tan VP of Sales, Eric Haynes, emceed the exciting program that included Robbie Segler, CEO of the Texas-based Darque Tan salon chain, who spoke about Salon Strategies. “Robbie hit it out of the park!” exclaimed Susan. Another Expo highlight was a presentation by Jenni “JWOWW” Farley, who talked about her experience with product development and took questions from the audience. “She was fabulous!” said Susan. JWOWW and her husband, Roger Mathews, enjoyed the complimentary lunch offered by PC Tan, and then spent the afternoon signing posters and taking pictures with attendees in a “red carpet” setting. Susan added, “Everyone loved spending time with Jenni and her husband.” The industry’s leading product manufacturers also offered their various and extensive sales expertise, which was very well-received by all the attendees.

Paul Manke, PC Tan VP of Sales asked the crowd, “Does your salon create buying emotions?” during his presentation that included thought-provoking analogies and visual images. “If it wasn’t for the sunbeds, most other salon sales opportunities would not exist, yet many salon owners overlook the importance of having great-looking, state-of-the-art tanning systems in their rooms,” Paul stated. “New equipment not only entices salon customers to spend more money, but also motivates the salon staff to sell more tanning packages,” he asserted.

As always, the 2015 PC Tan Expo attendees received many great gifts from the participating product vendors, as well as chances to win thousands of dollars in prizes. Lucky winners took home electronics such as Smart TVs, Xbox One and Beats By Dre headphones, as well as sunlamps, thousands of dollars’ worth of gift cards, and much more.

Team PC Tan thanks the many sponsors who helped make the 2015 Expo a success The morning break refreshments for attendees were provided by New Sunshine, LLC and Norvell Skin Solutions. The crowd enjoyed a gourmet lunch compliments of SunEvolutions and Cosmedico Light, Inc. and an afternoon break in the action sponsored by Devoted Creations and KBL.
“We felt we had a great turnout this year and everyone who came was ready to learn and benefit from all the valuable education we offer at our events,” Susan Miller said. ■