As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail romance.” This includes caring, personal service, little special gifts,... Read more

Ever had a guest walk into the salon and proclaim their undying love for a specific fragrance? And when it wafts your way, their signature scent makes you throw up in your mouth a little? Ho... Read more

They seem normal enough … they can talk, they can move around like normal people, they even smile. They will do exactly what you ask when you ask it. You’ve even assigned them with their own... Read more

“I’m not a salesperson.” As salon owner or manager, it may just be one of the scariest things you can hear from an employee, as a business that lives and dies by the sales performance of eve... Read more

For salon operators, New Year’s Resolutions are oftentimes a delusional attempt to change bad business habits. As could be expected given the unrealistic expectations of most New Year’s “Res... Read more

Salon operators and staff can talk and engage with people, so how is it possible for a digital shopping cart that can’t even speak to steal product sales from us? The three-word phrase “just... Read more

That beautiful noise that comes out of our mouths in the form of words directed at our salon guests will always be the single most important asset we have in our tanning/beauty business. Gre... Read more

Rarely, if ever, will you hear a salon guest mention a specific lotion ingredient when they brag about how good they look after a tanning sesh … they will say, “I got so dark” or “my skin fe... Read more

Goddess/God: A man or woman of supernatural powers or attributes, a person with great strength, grace and beauty … a tanning product sales genius who wins all the sales contests! You work ha... Read more

The un-motivating, out-of-date tanning salon sales counter – I’ve seen too many turned into nothing more than a place where a disinterested salon worker clicks loudly on a computer keyboard... Read more