David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
Beware … there is a real SALES KILLER on the loose as we speak! The title of this column may bring to mind the popular and scary urban myth, but I assure you that there is a real SALES... Read more
On a recent summer day, my sweet daughter, Marissa, proudly announced that she wanted to go into business selling lemonade. Since slinging lemonade all day was not my idea of fun, I tried to... Read more
Kissing slimy, dead fish on the lips on a daily basis, the fishmongers at Seattle’s world famous Pike Place Fish Market put on a show day and night on their “fish market business stage.” Whe... Read more
Selling salon products can be a tough job: tough on the ego, tough on the energy level – which explains why it can be extra challenging to motivate your young cast members to face their fear... Read more
Better questions might be, “If lotions are talking, what are they saying and what are you saying back?” and even more concerning, “Why are you talking to a bottle of lotion?” “Are you losing... Read more
The three-word phrase “JUST GOOGLE IT” is a micro-statement as to why even dedicated beauty product professionals like me, as well as many salon owners reading this article right now, have b... Read more
How many times has a “not so sharp” job applicant slipped through your ever popular, air-tight, “I go with my gut feeling” interview process and wreaked havoc on your business, poisoned the... Read more
Is your salon staff caring for “your baby” like it’s their baby? Do they absolutely kick butt on sales for your salon, or do they just show up? There’s only one reason your team is motivated... Read more
The moment we’ve all eagerly awaited since last year has finally arrived! Oh, yeah – tanning season is starting to heat up! It’s time to get your game face on and set the stage for ridiculou... Read more
When they brag about their tanning results from a session at your salon, you’ll rarely, if ever, hear a guest mention a specific lotion ingredient. They will say, “I got so dark” or “My skin... Read more
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