David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
Master these simple techniques and soar to the top of the sales charts! 1. Make Friends. We’ve heard it called building relationships, rapport-building or even customer-prospec... Read more
How many times has a “not so sharp” job applicant slipped through the ever-popular, air-tight, “I go by my gut” decision-making process? They wreak havoc on your salon business while poisoni... Read more
Train your team to avoid like the plague even one unexpected “bad service event” or unpleasant guest experience. Product knowledge is definitely valuable, but if you really want to get paid... Read more
Let’s face it, most salon guests have their own “busy” lives to worry about. The last thing on their minds is how they can become better at sharing what they really think of us, our s... Read more
Have you ever tried to explain why it feels soooo satisfyingly delightful to give in to that voice inside your head that says, “Oooh. I really NEED this new outfit,” or “Wow. I gotta have th... Read more
The word acting can quickly fill tummies with butterflies, thoughts of memorizing elaborate scripts and for most, it means coming face-to-face with the most terrifying fear of all… the... Read more
Kissing cold, stinky fish on the lips on a daily basis, the fishmongers at Seattle’s world famous Pike Place Fish Market put on a show day and night on their fish market “business stage.” Vi... Read more
ACT 1: Staging more engaging encounters for every salon guest Salon operators must recognize that every time they are working, their staff is on stage. Team leaders should direct their cast... Read more
Go ahead and check that off your very long pre-season to-do list, because we did it for you! For the next four months, look in your ist Magazine for the “EPIC SALES” column, where I and my t... Read more
Every single task and activity that occurs inside your salon, from higher-profile duties like hiring and training your sales team, all the way down to the tiniest detail, like remembering th... Read more
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