David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
The three-word phrase “Just Google it” is a micro-statement as to why even dedicated beauty product professionals like me, as well as many salon owners reading this article right now, have b... Read more
How did we ruin the word “summer?” Somehow, the joyous image evoked by of one of the most beloved words in our language became one that refers to a five-month period feared by all who make a... Read more
Every member of your staff has a role to play! Tanning salon operators must recognize that their team is “on stage” every time they are working a shift in the store. Stage more engaging enco... Read more
In order to stage more engaging encounters for every guest, salon operators must recognize that every time their team is working in the salon, they are on stage. CAST: The Producer – This is... Read more
Pretend I am your boss and your name is Sarah … or if you’re a dude, Chuck. I am Papa Big Bucks, and in an attempt to motivate you to sell more products, I offer you these two scenarios: Sce... Read more
Sometimes, the brutal truth is exactly what we need to drag ourselves out of the City of Denial on get our way to Wisdomville. It’s the tough road in between that always teaches us the most... Read more
The single best skill you can have in life and as a salon professional is the ability to differentiate between what your salon guests say and what they really want. Once you learn and cultiv... Read more
Oftentimes, New Year’s resolutions are nothing more than delusional attempts to change bad habits. They are made on a date that is significant only because it is the first day of the year on... Read more
As a tanning salon owner, do you ever feel like your staff just clocks in and clocks out – essentially, just trading time for money? Meanwhile you live, breathe and sleep your business. It’s... Read more
Have you ever tried to explain why it feels soooo satisfyingly delightful to give in to that voice inside your head that says, “Oooh. I really NEED this new outfit,” or “Wow. I gotta have th... Read more
Copyright 2020 ist Magazine