Lisa Apolinski is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Persuade With A Digital Content Story, is available on Amazon. For information on her agency’s digital services visit 3DogWrite.com.
Most people cannot imagine a world without the internet. But the start of public access to the digital world dates back only to 1989, when the first providers hit the scene, according to Ret... Read more
A not so surprising fact according to HubSpot: 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that sta... Read more
As your business matures and grows, you may start to think about how you plan on moving toward a significant end goal: selling your company. Whether you are in products or services, every bu... Read more
Ready for an astounding fact? According to Siteefy, 1.5 quintillion bytes of content are created every day, and that was expected to increase by 25 percent in 2022 and more than double by 20... Read more
Forget B2B or B2C The pandemic arrived and brought with it many new and surprising changes in how companies do business. One of the most interesting, and most impactful, changes for organiza... Read more
According to the Harvard Business Review, and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projec... Read more
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