Author: Lisa Apolinski
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Put a Spotlight on Your Digital FootprintTypes of Digital Engagement That Have Longevity to Shine
Most people cannot imagine a world without the internet. But the start of public access to the digital world dates back only to 1989, when the first providers hit the scene, according to RetroComputingStackExchange.com. Flash-forward to today, when internet users account for over 60 percent of the world population, more than five billion people. With…
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5 Must-Haves In Digital Consumer Experiences:
Adding What Consumers WantA not so surprising fact according to HubSpot: 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that stat is not enough, HubSpot also reported that 75 percent of consumers expect new technologies to be used to create memorable and better…
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Reframe Your Business Value
Discovering the Hidden Value in Your OrganizationAs your business matures and grows, you may start to think about how you plan on moving toward a significant end goal: selling your company. Whether you are in products or services, every business has to decide on an exit strategy. Will you sell your business to a family member so the business can continue…
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How To Create More Relatable Content & Better Digital Engagement
Ready for an astounding fact? According to Siteefy, 1.5 quintillion bytes of content are created every day, and that was expected to increase by 25 percent in 2022 and more than double by 2025!* It’s safe to say that a lot of content is being added to the internet daily (this article included). With so…
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Why Digital Engagement is Actually P2P
Forget B2B or B2C The pandemic arrived and brought with it many new and surprising changes in how companies do business. One of the most interesting, and most impactful, changes for organizations has been how consumers engage with brands. There was a recent survey* on this very topic and the results were clear. Consumers are…
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Put a Spotlight on Your Digital Footprint Types of Digital Engagement That Have Longevity to Shine
Most people cannot imagine a world without the internet. But the start of public access to the digital world dates back only to 1989, when the first providers hit the scene, according to RetroComputingStackExchange.com. Flash-forward to today, when internet users account for nearly 60 percent of the world population, or close to five billion people.…
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Reframe Your Business Value Discovering the Hidden Value in Your Organization
As your business matures and grows, you may start to think about how you plan on moving toward a significant end goal: selling your company. Whether you are in products or services, every business has to decide on an exit strategy. Will you sell your business to a family member so the business can continue…
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The ABCs of Digital Marketing
According to the Harvard Business Review, and the post-COVID CMO survey, social media marketing spending saw a 74 percent lift in 2020. In addition, traditional marketing activity was projected to decline during the same time period. Digital marketing is becoming more of the budget focus for companies, and rightly so. With the pandemic, the importance…