Author: Patrick McGowan

Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products through video-based storytelling. You login to video meetings daily with prospects and customers. Since 2005, the year YouTube launched, video has increasingly grown in prevalence, production…

There’s a gap in most digital content strategies – it is the how, what and where to use video. Google is partly to blame since they don’t index videos for search and some workarounds do exist. But something else is going on. First, all videos are video content. You are likely producing video content daily…