Well, there’s one good thing about record heat … it makes laying out in the natural sun a lot less fun! If you’re blessed with good customer traffic, you can make the most of those sales opportunities with the tips provided in this month’s “Notes from the Road”. Don’t let “JASON” get you down! You can always find ideas in your IST Magazine for keeping revenue alive during the summer.
For the tanning industry, the hot summer kicked off with the much-anticipated Experience JK 2023 in Orlando, FL. It was a truly top-notch event – Team JK has perfected the formula and I enjoyed seeing the energy of all the attendees. They had access to business experts, veteran product manufacturer reps and much more offered by this world leader in tanning and Wellness technology. The goal was to introduce the newest and most innovative tanning and Wellness systems to those salon operators who are considering diversification, with tanning being just one part of an overall Wellness service menu that will attract new clientele. For over four decades, my salon chain offered one thing – tanning (UV and sunless) – and succeeded by doing it the best. But as with any industry, evolution is a natural and often necessary process. There are some great, cutting-edge options out there!
Evolution in business can be a daunting concept, but it can begin simply by helping your salon staff do their jobs more effectively. You can level-up your team’s performance by investing in the Sun is Life® Salon Operator Training. Give them the tools for success with your UV tanning services while elevating your guest experience and creating loyalty. Training also helps them be more confident when selling any new menu offerings you might pursue. Our training program is available online 24/7 – visit sunislife.com today!
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