luengo_ua / stock.adobe.com
It’s not a hot newsflash: this is prime time for the tan biz! I hope your facilities are filled with tan-seekers and your beds are humming non-stop!
While many people are struggling with the cost of living these days, there are a handful of small luxuries they typically won’t give up – lucky for us, relaxing in a sunbed and getting tan is one of those things. Gary Lipman of Ergoline Plus, our friend and “UK View” contributor from across the pond, explores this consumer behavior concept in his column titled, “The Lipstick Effect.”
Yes, our industry has shown resilience time after time throughout the last four decades. But, it’s not enough to just count on the springtime boost in tanner traffic to carry you through the slow months. And while salon tanners tend to be loyal customers, you have to find ways to up your game and continue offering a top-quality tanning experience. To make it happen, your entire team needs to be on the same page with clear goals and consistent training. In her “Notes from the Road” column, Lisa Saavedra of Devoted Creations offers great tips for holding regular staff meetings that are not only productive, but also an opportunity to have some fun and motivate everyone to grow and excel.
It’s possible that all your salon staff need to be more motivated on the job is a higher level of confidence in their skills. It’s easy to make it happen with Sun is Life® Training & Certification. Now is a great time to get your new-hires started on the right foot with the confidence they need to provide superior guest service, succeed at product sales AND enjoy their jobs. Happy staff means happy guests – happy guests are loyal to your business! Salon operators who invest in our super-affordable and accessible training are eligible to be featured in this magazine … your salon could be next! Visit sunislife.com today for all the program details.
Of course, the goal of any trade publication should be to help members of a specific industry improve and grow their business. That is why we’re proud to sponsor and promote the Experience JK event taking place next month in Orlando. Industry events are great for re-energizing your operations and Team JK offers a unique and upscale format for education and networking. You need to check it out … see you there!
Thanks for reading,
is the Publisher and Editor-In-Chief of ist Magazine.
Copyright 2020 ist Magazine