Dear Readers,
Well, the tan biz is right in the middle of “JASON” – something we’ve all encountered and many often struggle through. When dealing with the effects of the slow season, U.S. salon operators typically fall into two groups: 1) they choose to accept it, take a vacation and ride it out; or 2) they use this period of lighter tanner traffic to analyze their business model, update equipment/service mix and tweak as needed, and prepare for the busy season ahead. Which group are you in? I succeeded in the industry for over four decades by taking the “Group 2” approach and I highly recommend it!
In the months leading up to our “slow season,” loyal IST readers have always found valuable tips from industry experts for working smarter and making the most of every sales opportunity with creative promotions. This month’s issue is no exception.
Lisa Saavedra (“Notes from the Road”) offers tips for building your customer base through networking with your community and fellow local business owners. Early fall is always a great time to take advantage of many local events. I have found cross-promotion to be both inexpensive and effective. It’s also a great time to consider new software; take a look at Melissa Damiani’s “Lync IT” column about implementing a program that helps your team run your business more efficiently, which can only help increase revenue.
Of course, an efficient and well-trained staff can only enhance your operations and a great way to get everyone on the same page is with our Sun is Life® Salon Operator Training Program. It’s super-affordable and convenient – get your core team trained and they’ll be ready to pass their knowledge on to your new-hires during the upcoming busy season. Check it out at sunislife.com. There’s more in this issue, including features on brand marketing and customer service; be sure to share them with your management staff.
The kids are back to school and life is so busy; in these uncertain times, count on your IST Magazine to help you stay ahead of the game.