We are partnering with New Sunshine LLC to highlight salons in their Premier Salon Program. This month’s featured business is Studio Tan in Fort Wayne, IN. Owner Jenna Tyler has been a loyal supporter for many years.
I contacted Jenna to discuss the business and she shared her thoughts on how she started, and where she sees the business in the future.
IST: When did you open your first salon?
Jenna: Studio Tan opened in October 2005.
IST: What motivated you to pursue this business?
Jenna: I was approached by the existing salon owner, who was looking to sell the business or possibly close the doors. I wanted to diversify my business portfolio, and this opportunity proved to be instrumental in doing so.
IST: What do you enjoy most about the indoor tanning industry?
Jenna: My favorite part is our amazing customers! Without their business and loyalty, we, as a company, would have nothing. Also, our staff represents the heart and soul of our organization and I am forever thankful for their involvement.
IST: What makes your salons special?
Jenna: First, we are family and locally owned. We offer amazing customer service, exciting lotion products and state-of-the-art equipment. We also offer affordable packages including a 7-day tanning package for only $10. And, all new customers get a free tanning session.
IST: What do your tanners like most about Studio Tan?
Jenna: Our salons provide an upscale tanning experience at affordable prices. We also feature a diverse line of tanning equipment that appeals to our customers’ preferences and needs.
IST: What are your best-selling lotions?
Jenna: We are a New Sunshine Premier Salon and we’ve had amazing success by educating our customers about the benefits of using superior quality lotions and skin care products. Of all the New Sunshine brands, Swedish Beauty products are among our best sellers.
IST: What are your plans for the future?
Jenna: We have four beautiful locations now and we’re considering expansion in the coming years, depending on the market and overall economy.
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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