As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
September? Is it really already September? It seems as though this summer just flew by! Now that salon traffic is officially slowing down, we should take the time to reflect on this year’s t... Read more
Most business tips and advice we find on the Internet tend to be geared toward large companies – tons of advice about hiring high-priced social media marketing firms, billboard advertising,... Read more
They say the difference between the average salon and a super salon is its staff. No matter what the industry or job type, staffing problems tend to be the same – lack of motivation and team... Read more
As a salesperson, you are in the driver’s seat to your own destiny. I generally spend about 200 days a year on the road training teams at our salon and distributor partners. One of th... Read more
Confidence is the key to sales – make sure your team is comfortable and confident with continued education. We all know that selling tanning products can be confusing. The labels on t... Read more
Just remember: pushing a sale does not make you “pushy!” We’ve all been there: in the middle of a sale, and our salon guest is iffy about her purchase. We feel that if we “sell” a little har... Read more
I thought this title would get your attention! Obviously, the answer for most of us is, “No.” In my shower, the list of products is endless … shampoo, conditioner, once-a-week deep con... Read more
“Make sure your business is creating a service experience so good that it demands loyalty.” – Steve Maraboli APPRECIATION: It doesn’t matter if this is your first year in the tanning... Read more
It’s January! Why the excitement? It’s almost Tanning Season … the time that those of us in the tan biz wait for all year long. And if you haven’t already, you’ll soon start to see so... Read more
Remember: Success occurs when opportunity meets preparation. As those of us in the tanning business get through this holiday season, we’re gearing up for our favorite time of the year: BUSY... Read more
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