As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
It’s July… womp womp womp! It is that time of the year when the weather is getting warmer and your customers are starting to cancel, freeze or hold their memberships. They say “See ya next y... Read more
Most business owners and managers struggle with time management – it doesn’t matter how many hours there are in a day, we somehow never seem to have enough. Although your business card may s... Read more
I’ve been doing a lot of research lately on what really makes the mind of an employee “tick” – for some, it’s monetary incentives (show me the money!) and for others, they need to feel recog... Read more
APPRECIATION: It doesn’t matter if this is your first year in the tanning industry or you are a veteran salon operator, you undoubtedly look forward to this time of the year. Salons are fill... Read more
By now, we should all be feeling that Busy Season rush – and man, does it feel good! The better weather, spring break and vacations right around the corner are cues for tanners to hit the sa... Read more
The old saying goes, “If you love what you do, you will never work a day in your life.” February is the “month of love,” so I decided this article will be about remembering why we do what we... Read more
“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” Lou Holtz New year, new start! At this time of year, we’re gearin... Read more
This is the last month of 2016 – this year seems to have flown by! Maybe it’s because I do so much flying … As we welcome 2017 with open arms and ample optimism, it’s a good time to di... Read more
Make sure your product mix fits the needs and price points of each age, gender, and tanning goal of every potential customer. November brings many special things: football, fall weath... Read more
I’ve never approached this topic, but I felt it was time to lay my thoughts out there. I’ve been in the tanning industry for 14 years – as a bed-cleaner, salon sales associate, a multi-unit... Read more
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