S.T.I.R. (Strategies to Improve Revenue) is a clever little acronym we created to help you adopt the mindset needed to move forward with your tanning beauty business in a new, much different... Read more

I’m often asked by salon owners and managers, “David, what is the secret to success for a tanning salon?” and, “David, how can we sell more?” My answer has no fluff and comes from years of w... Read more

We often picture “disasters” in the way they’re portrayed in the movies: raging cyclones and blazing fires. But the truth is, catastrophes come in many forms. Unfortunately, the COVID-19 pan... Read more

“There is a clear difference between just hiring people and finding true talent. When you hire people, they will work for a living; when you find talent, they will work for a life.” – Dee An... Read more

When you’ve created a body care product wonderland in your salon’s lobby, a place where your guests can let their senses guide them to their next moisturizer/body wash combo that they will o... Read more

As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail romance.” This includes caring, personal service, little special gifts,... Read more

Much more than an exercise in good “customer service” or another sales tool, this is a sales secret weapon that every salon should be using.   The best part about this article is that i... Read more

A serial PROFIT KILLER is on the loose as we speak. The threat is real and strikes daily at tanning salons around the country … silently slashing sales figures, profit margins, and slo... Read more

This is a micro statement of what every tanning salon guest everywhere is thinking when a salon sales associate suggests a tanning product and rattles off a bunch of meaningless ingredients!... Read more

Ever had a guest walk into the salon and proclaim their undying love for a specific fragrance? And when it wafts your way, their “signature scent” makes you throw up in your mouth a little?... Read more