Never, ever, EVER underestimate the therapeutic benefits of shopping, bubble baths and a perfectly glowing, full-body bronze to show off a great new pair of pumps! How does this help YOU? Tw... Read more

The staging of experiences across many service business platforms including beauty is booming as a new, distinct form of value for consumers of all ages. Such experiences happen when a servi... Read more

If you missed the September “Epic Sales” column, this was the vibe: Any and all service businesses, especially a “beauty” service business, will not prosper without embracing a new economic... Read more

WOW! Talk about starting off on the wrong foot with a negative title; but, I promise that within this title is the purest form of economic opportunity that exists within the tanning industry... Read more

WHAT you do in your tanning salon and HOW you do it will always be important, but it’s the WHO – AKA your staff – that will always be the heart and soul of your beauty business. It’s the “wh... Read more

In your salon, lotion sales performance is and will always be the most significant piece of the profit-and-loss pie. In other words, if you want to make more money, sell more lotion! However... Read more

So, J.A.S.O.N. is coming to murder all our summer profits (hey – it has its very own acronym, so it must be real.) I call it the most self-inflicted brainwashing in the retail beauty busines... Read more

Beauty products can sell themselves in your salon; but only if and when your guests can see, smell and touch them. It’s a fact that when you allow your beauty/skincare products to be experie... Read more

As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail romance.” This includes caring, personal service, little special gifts,... Read more

Ever had a guest walk into the salon and proclaim their undying love for a specific fragrance? And when it wafts your way, their signature scent makes you throw up in your mouth a little? Ho... Read more