When you’ve created a body care product wonderland in your salon’s lobby, a place where your guests can let their senses guide them to their next moisturizer/body wash combo that they will o... Read more

As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail romance.” This includes caring, personal service, little special gifts,... Read more

Much more than an exercise in good “customer service” or another sales tool, this is a sales secret weapon that every salon should be using.   The best part about this article is that i... Read more

A serial PROFIT KILLER is on the loose as we speak. The threat is real and strikes daily at tanning salons around the country … silently slashing sales figures, profit margins, and slo... Read more

This is a micro statement of what every tanning salon guest everywhere is thinking when a salon sales associate suggests a tanning product and rattles off a bunch of meaningless ingredients!... Read more

Ever had a guest walk into the salon and proclaim their undying love for a specific fragrance? And when it wafts your way, their “signature scent” makes you throw up in your mouth a little?... Read more

It’s an undisputed fact that the incredible service and experience a salon guest receives in a smaller, local facility can create the mega-profit-making small businesses that local legends a... Read more

Sometimes, the brutal truth is exactly what we need to drag ourselves out of the City of Denial on our way to Wisdomville. It’s the tough road in between that always teaches us the most impo... Read more

A retail war is waging between two super-powers … the battle lines have been drawn. On one side, we have the Live Shopping Experience and on the other, Online Shopping. The Live, In-st... Read more

Retail FOMO: The fear of missing out on the perfect shopping day. A feeling of anxiety that an amazing sale may currently be happening somewhere, often the result of seeing posts on a social... Read more