Retail FOMO: The fear of missing out on the perfect shopping day. A feeling of anxiety that an amazing sale may currently be happening somewhere, often the result of seeing posts on a social... Read more

June 12, 2015 7:12 AM On any given morning during the typical school year, I can’t wake up my daughter, Marissa, without threatening to take her phone away – but there we were, three weeks i... Read more

You’re at the mall performing your extreme shopping routine we will call “shop/fit.” You’re in need of some calories to replenish energy for your second pass through the mall, so you wander... Read more

Working a tanning salon counter effectively takes skill. To do it right, you are a multitasking super-hostess – greeting every guest personally, asking questions, sampling products, cleaning... Read more

This month, I offer eight ways to keep your salon sales team engaged and into their job. It’s not easy, but tanning salon owners and management must accept that in today’s workplace, there i... Read more

What would your sales and profits look like if every team member cared like you do and treated the salon and the guests with the same passion – as if they owned it? A good starting point is... Read more

Never, ever, EVER underestimate the therapeutic benefits of shopping, bubble baths and a perfectly glowing, full-body bronze to show off a great new pair of pumps! How does this help YOU? Tw... Read more

The staging of experiences across many service business platforms including beauty is booming as a new, distinct form of value for consumers of all ages. Such experiences happen when a servi... Read more

If you missed the September “Epic Sales” column, this was the vibe: Any and all service businesses, especially a “beauty” service business, will not prosper without embracing a new economic... Read more

WOW! Talk about starting off on the wrong foot with a negative title; but, I promise that within this title is the purest form of economic opportunity that exists within the tanning industry... Read more