If you missed the September “Epic Sales” column, this was the vibe: Any and all service businesses, especially a “beauty” service business, will not prosper without embracing a new economic... Read more

WOW! Talk about starting off on the wrong foot with a negative title; but, I promise that within this title is the purest form of economic opportunity that exists within the tanning industry... Read more

WHAT you do in your tanning salon and HOW you do it will always be important, but it’s the WHO – AKA your staff – that will always be the heart and soul of your beauty business. It’s the “wh... Read more

In your salon, lotion sales performance is and will always be the most significant piece of the profit-and-loss pie. In other words, if you want to make more money, sell more lotion! However... Read more

So, J.A.S.O.N. is coming to murder all our summer profits (hey – it has its very own acronym, so it must be real.) I call it the most self-inflicted brainwashing in the retail beauty busines... Read more

Beauty products can sell themselves in your salon; but only if and when your guests can see, smell and touch them. It’s a fact that when you allow your beauty/skincare products to be experie... Read more

As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail romance.” This includes caring, personal service, little special gifts,... Read more

Ever had a guest walk into the salon and proclaim their undying love for a specific fragrance? And when it wafts your way, their signature scent makes you throw up in your mouth a little? Ho... Read more

They seem normal enough … they can talk, they can move around like normal people, they even smile. They will do exactly what you ask when you ask it. You’ve even assigned them with their own... Read more

“I’m not a salesperson.” As salon owner or manager, it may just be one of the scariest things you can hear from an employee, as a business that lives and dies by the sales performance of eve... Read more