Spring is a time of renewal and the beginning of a fresh, new season brings ample opportunity for your promotional efforts to blossom. When you think of spring, the things that come to mind... Read more

With the end of 2021 comes a whole new excitement for future success! Like any New Year, 2022 shouldn’t just be about improving yourself, but also improving your business. It’s a great time... Read more

We all know how the holiday season can sneak up on us … if you want to make the most of holiday sales promotions, the time to start making those plans is NOW! Here are a few fun ideas to ins... Read more

The best part about writing this column is that it’s been a platform for me to share what I’ve seen during many years out on the road working with staff at salons just like yours. These insp... Read more

Quick pronunciation lesson (so we don’t sound silly like I have for the last two years): buh-koo-chee-all Hailed as a gentle and natural alternative to retinol, bakuchiol is one of skincare’... Read more

This is a micro statement of what every tanning salon guest everywhere is thinking when a salon sales associate suggests a tanning product and rattles off a bunch of meaningless ingredients!... Read more

The recent surge in sales of at-home beauty products over the last year is being driven by a massive group of consumers that includes women and men ages 18-55. This consumer group has been l... Read more

Think about the future and smile big … because if you’re making a mad face all the time, you’ll have frown lines. Wouldn’t you rather have smile-and-laugh lines? Or, how about NO lines... Read more

Natural botanicals that calm the senses and reduce inflammation are like a glass of wine for the skin! That doesn’t mean you should waste your wine and dump it on yourself – it just means th... Read more

A clear, radiant complexion can make you beam and let the goodness in your heart glow on the outside. Kaolin Clay is considered the most gentle type of clay that can be used for skincare. It... Read more