You’re at the mall performing your extreme shopping routine we will call “shop/fit.” You’re in need of some calories to replenish energy for your second pass through the mall, so you wander... Read more

Working a tanning salon counter effectively takes skill. To do it right, you are a multitasking super-hostess – greeting every guest personally, asking questions, sampling products, cleaning... Read more

This month, I offer eight ways to keep your salon sales team engaged and into their job. It’s not easy, but tanning salon owners and management must accept that in today’s workplace, there i... Read more

What would your sales and profits look like if every team member cared like you do and treated the salon and the guests with the same passion – as if they owned it? A good starting point is... Read more

Never, ever, EVER underestimate the therapeutic benefits of shopping, bubble baths and a perfectly glowing, full-body bronze to show off a great new pair of pumps! How does this help YOU? Tw... Read more

The staging of experiences across many service business platforms including beauty is booming as a new, distinct form of value for consumers of all ages. Such experiences happen when a servi... Read more

If you missed the September “Epic Sales” column, this was the vibe: Any and all service businesses, especially a “beauty” service business, will not prosper without embracing a new economic... Read more

WOW! Talk about starting off on the wrong foot with a negative title; but, I promise that within this title is the purest form of economic opportunity that exists within the tanning industry... Read more

WHAT you do in your tanning salon and HOW you do it will always be important, but it’s the WHO – AKA your staff – that will always be the heart and soul of your beauty business. It’s the “wh... Read more

In your salon, lotion sales performance is and will always be the most significant piece of the profit-and-loss pie. In other words, if you want to make more money, sell more lotion! However... Read more