Like the heroes of myths from days gone by, the Indoor Tanning Association is set to do battle with a dragon, and that dragon has many heads. While a new year usually symbolizes new beginnin... Read more
The start of the New Year presents a good opportunity for us as an association and an industry to reflect on our strengths, challenges and opportunities for 2014. There is no doubt that 2013... Read more
“Tomorrow is the first blank page of a 365-page book. Write a good one.” – Brad Paisley. It’s that time of year again – the beginning of whole new one, that is. Goodbye 2013, hello 2014! We... Read more
What are you doing to capture your clients’ attention using Internet marketing? Facebook, Twitter, email, text messages? With the growing use of smartphones and the web, there are always new... Read more
Wow! Another year bites the dust! Is it cliché to say that “every year seems to go by faster than the last”? Well, whether it is or not, that’s exactly how I feel about 2013. Just where did... Read more
What is the difference between 10-minute, 20-minute and 30-minute lamps? What would happen if you install a 10-minute lamp in a 20-minute bed? Perhaps a better question is “What’s the differ... Read more
How many times has a “not so sharp” job applicant slipped through your ever popular, air-tight, “I go with my gut feeling” interview process and wreaked havoc on your business, poisoned the... Read more
I recently visited a well-known salon chain to train their staff on the importance of eye protection. The owner proudly told me that they INSISTED all their tanners use eye protection – that... Read more
At one time or another, all business owners encounter the bane of their existence – an aggressive customer. You’ve probably had a salon guest come in and demand that they tan longer than the... Read more
As Rob said last month in his “President’s Message,” the ITA Board made a number of changes in their bylaws this past fall that are designed to make the Association a more streamlined organi... Read more
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