Don’t waste another season without making sure that all of your marketing efforts and decisions are made with mobile in mind. A few months ago, in this space, I wrote about the importance of... Read more
Recent weather conditions in the UK have been pretty perfect for drumming up business in the salons. An early-ish start to summer saw people dashing to get ahead of the game on the tanning f... Read more
At the recent regional trade show, several salon owners asked the lamp experts at Wolff about UV meters. Here is some basic information: The handheld UVB/UVA meters are an excellent tool for... Read more
Tanner traffic’s slowing down, and selling those bottles of expensive lotion has gotten a lot more difficult since the rush to be golden for Spring Break and graduation is over. Kids are bac... Read more
Saying that having essential metrics available at your fingertips is crucial is a huge understatement. With today’s ever-changing economy, and the constant transformation of our industry, da... Read more
As a product educator, I’m on the road a lot, and it’s my job to help inform new and veteran salon staff about the importance of using lotion, but also I help give them the tools they need t... Read more
Kissing slimy, dead fish on the lips on a daily basis, the fishmongers at Seattle’s world famous Pike Place Fish Market put on a show day and night on their “fish market business stage.” Whe... Read more
Summer started officially on June 21st. And while many salon operators take on a survivalist mentality when these months come around, we at Helios believe that summer represents a season of... Read more
Research shows that only HALF of indoor tanners wear protective eyewear during a session. These tanners understand that they may be damaging their vision, but they still don’t wear eye prote... Read more
As the summer temperatures here reached “scorchio” levels for the UK, (actually hitting the mid-90s in some places – that’s exceptionally high for us!), it was perhaps no surprise to read an... Read more
Copyright 2020 ist Magazine