Understanding what your salon guests are looking for and then exceeding their expectations when you deliver are key ingredients for success in business. This is true not just in our industry... Read more
Many of us hold the belief that “it won’t happen to me” – that is, until it actually does. Not sure what I’m referring to as it relates to your salon? I’m talking about the unexpected disast... Read more
Although Peeping Toms were more common years ago, these types of claims do still exist. For those of you who have not heard the expression “Peeping Tom,” it describes people who get pleasure... Read more
Whether you are a seasoned industry veteran exploring new options, planning to open your first salon, or preparing to buy or sell an existing business, a detailed analysis of the location or... Read more
Yep, it happens to the rich and famous, too. Anderson Cooper, the fair-skinned, TV Emmy award-winning journalist and star of CNN’s Anderson Cooper 360, discussed the horrible pain he experie... Read more
At the Tanning World Expo’s opening session on Saturday morning, Greg Henson and I talked about an important FDA-related issue about which the vast majority of the industry is unaware. If th... Read more
At the ITA’s Tanning World Expo in Columbus, a salon owner asked me this question: “Can you help me explain to my tanners the differences between my Level-I, Level-2 and Level-3 beds?” This... Read more
The old adage says, “A picture is worth a thousand words” but, Dr. James McQuivey from Forrester Research says a one-minute video is worth the value of 1.8 MILLION words! None of us has the... Read more
Have you ever tried to explain why it feels soooo satisfyingly delightful to give in to that voice inside your head that says, “Oooh. I really NEED this new outfit,” or “Wow. I gotta have th... Read more
Beware … there is a real SALES KILLER on the loose as we speak! The title of this column may bring to mind the popular and scary urban myth, but I assure you that there is a real SALES... Read more
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