Wow! This morning at IST Magazine headquarters in Flint, MI, the temperature was a frigid -6°F. That’s right, minus 6! The big news was a winter storm called a “bomb cyclone” which overtook... Read more
Bill Hurt, founder of Sun Industries, Inc. and the man who began manufacturing some of the first indoor tanning systems in the USA way back in 1979, shared an interesting observation with me... Read more
Sheila Routon Marketing Manager, Four Seasons Sales & Service How did you get into the tanning industry? In my “former life,” I was in sales and marketing for U.S. Foodservice, an... Read more
For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what. For some, it’s the autopilot respo... Read more
When it comes to constructing a team of people who work well together to create winning outcomes, knowing “how to” and understanding “how to” are two very different phenomena. The strong and... Read more
A New Year, and another tanning season ahead … are you ready to hit the ground running? You probably spent last December getting your tanning systems cleaned and re-lamped, replacement... Read more
Way back in 1979 (before many of you were born), I was a flat-broke college student working my way toward a bachelor’s degree in marketing at an over-priced university in Northern New Jersey... Read more
I subscribe to several business and financial publications that I consider valuable tools in my life-long pursuit of safe and solid investments. While these magazines appeal to a select demo... Read more
Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer. Unfortunately, the latter of these is often overlooked. With the p... Read more
Why does your organization exist, and why should anyone care? Organizations exist to perform – period. Be they for-profit or non-profit, they all exist to do something, make a product or sup... Read more
Copyright 2020 ist Magazine