Being on video and watching videos is today’s business norm. A recent survey showed 76% of consumers watched a video before purchasing a product. Social media influencers promote products th... Read more

In an era marked by immense volatility and complexity, characterized by technological advancements, business consolidations, fierce competition and economic fluctuations, you may find yourse... Read more

1. How did you end up working at Four Seasons? Way back in 2003, my sister was working at FS and she loved it. When the company began hiring, she said I should apply. I will be here 20 years... Read more

Most people go through their lives trying to avoid failures. And, I believe that is the main reason so few people reach their full potential. If you want to become great – let alone successf... Read more

I have instructed indoor tanning certification courses for many years – some of you may have been in one of my classes. I love spreading the “good word” about controlled, moderate UV exposur... Read more

1. How/when did you find yourself working in the tanning industry? Fresh out of Arkansas State University, I started working in telecommunications. Five years later, I knew the telecom indus... Read more

When we think about famous visionary thinkers, we subconsciously assume that they have some magic characteristic that the rest of us don’t have or can’t achieve. But in reality, the only mag... Read more

There is no avoiding it anymore. To get any share of the market today, business owners need to have a branded content marketing strategy. Whether you’ve tried and failed with this approach o... Read more

The Sun is Life® Training and Certification program covers a broad range of topics that are germane to professional tanning salon operation. From understanding UV and how it interacts with t... Read more

Generative AI is creating an extraordinary amount of buzz, and it’s catching the interest of people wondering how to take advantage of what it has to offer. If you’re a small-business owner,... Read more