They’re wearing no make-up – by choice. At times, they are adorned in a mish-mash of hamper-salvaged garments that would make a Walmart greeter cringe. They are callously aware of the conseq... Read more

Lisa Parsons, Director of Brand Development – Devoted Creations Brands 1. How did you get into the tanning industry? When I was 16, I was a tanner at a two-store salon chain. It was th... Read more

When Baby Boomers took their first “real” jobs upon entering the workforce, their demands and expectations were ridiculously low by today’s standards. On their first day on the job, they got... Read more

If there ever was an example that highlights the reason why you need a trained staff, it’s to offer factual info about our industry to your salon guests and prospective customers to counter... Read more

This erroneous report comes from “across the pond” in Scotland; specifically, from a group called the Highland Council – which made me think of the movie, “Braveheart.” But alas, it di... Read more

These days, life – in general – feels like one continuous EFT. Paying virtually every type of recurring fee for a purchase is done by direct billing to a credit card or drafted from our chec... Read more

You can hire the right employees for your business, but if your managers don’t manage them well, those good employees may wind up messing up, rather than stepping up. Jen and Tim are manager... Read more

Gavin Brown Regional Sales Director Forever Tan 1 How did you get into the tanning industry? In 1984, I went to work for a company called Sun, Fun & Fitness in Englewood, OH – we distrib... Read more

Why Most Customer Service Isn’t as Good as It Could (or Should) Be and What You Can Do About It “We need to improve our customer service. Get someone in here for an afternoon to fix these pe... Read more

    Dr. Waters, I’m writing an article in follow-up to the research that you co-authored on the healthcare costs of indoor tanning (goo.gl/Cdgmpx). I read in your bio that you have... Read more