Why is it that some people seem to weather any business storm or crisis without appearing to break into a sweat? How is it that they always seem able to recover from a stumble and move on to... Read more

For your business to succeed and maximize its true profit potential, you must learn and understand the significant differences between a “buying environment” and a “selling environment.” In... Read more

The foundation of effective strategic thinking and strategy development is knowing how to ask the right questions. Learning to ask the right questions can be difficult because most people on... Read more

1. How did you get into the tanning industry? I was thrilled to learn from a friend that New Sunshine was headquartered in Indianapolis, where I live. I’ve been in new product development si... Read more

Many companies view training as a “nice to have.” They think it is important to create an attractive, engaging training program for new-hires, and that it might be good to have a focused cou... Read more

As the classroom instructor for the IST Magazine Sun is Life® Training & Certification course, I find that this month’s “Industry Watchdog” column speaks to me on a personal level. Surfi... Read more

Years ago, a piece of sound advice was shared with us that continues to be great advice for commercial tanning salon operators, nationwide. It is simple – but profoundly accurate. Here it is... Read more

We have made it! 2020. A new decade! You might think of 2019 as a thing of the past. Maybe there were some bumps in the road? Maybe you lost valued staff on the journey to 2020? In most case... Read more

Do you get it? Translation: Are you strategic?  How often have you overheard a group  talking about a leader and saying, “She/he just doesn’t get it?” Do they say that about you? Well, are y... Read more

Each year, organizations waste thousands of dollars on training that doesn’t deliver what the people who bought it thought it would. Consequently, many of those remorseful purchasers determi... Read more