We live in a “fast food” world – I want what I want, when I want it. And I want it NOW! The coffee shop’s Wi-Fi is down. WHAT? Can’t get a cell signal in the grocery store. Are you KIDDING m... Read more

Now is the time to start planning for the next busy season. Now, when the weather is good, your mind is clear and you have the time to focus on ways to up your game. “Deal with people you kn... Read more

It’s 2:00am at Any Airport, USA, and someone makes the announcement that the delayed 6:00pm flight will finally begin the boarding process. In the packed waiting area, the catatonic crowd be... Read more

Greg Nehrlich President Nehrlich Consulting Sunspawellness.com 1. How did you get into the tanning industry? It was a cold December day in Frankfurt, Germany in 1990 when I happened to see a... Read more

    Setting: Doctor’s office Reason: First appointment with new doctor Expectations: First Class Competence So, you show up a little early for your appointment, knowing full well t... Read more

If you’ve been around the tan biz long enough (since 1986 for me), you’ll remember the days of recording tanner info and sessions on index cards or customer cards. The cards might even have... Read more

One of my favorite stories that I like to tell during sales seminars is that of a Mr. Orville “Oil-Patch” Hatch. I first heard the rags-to-riches tale (garnished with the most agonizing of t... Read more

We covered in depth in the IST’s Sun is Life® Training and Certification program, certain commonly used chemicals, medications and substances can cause photosensitive reactions on the skin w... Read more

Eric Matras Director of Sales & Business Development Forever Tan 1) How did you get into the tanning industry? I had worked with a friend, Gavin Brown, who was previously in the tanning... Read more

I hear these comments often: “Business is SLOW.” “The tanning industry is FINISHED.” “Sales are DOWN.” “FEW people tan these days.” These statements are often backed by vague statistics like... Read more