Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it and their nee... Read more

Now is the time to be proactive and lock in your EFT (electronic fund transfer) monthly membership customers for the long term. Now – when your facility is busy and filled with happy custome... Read more

We live in a world of unpredictable and uncontrollable change. How can we survive and even thrive when our environment turns against us? Bill Evans was the CEO of Shifting Rocks Corporation,... Read more

Leadership is an overused word. There are a lot of managers in companies, but very few leaders. Even the ones that call themselves leaders possess attributes that leave much to be desired. G... Read more

Occasionally, I take time to surf through the topics of conversation currently populating the indoor tanning “boards.” Online discussions are healthy, yet some roll into “I can’t believe you... Read more

1. How did you get into the tanning industry? I was a brand manager for a beauty company when a vendor I was working with approached me about a position at Supre (now Sun Evolutions). I went... Read more

Many people have heard this story, which has become a legend in the training industry … A CEO and department head were having a brief conversation after their monthly strategy meeting,... Read more

The indoor tanning industry was established as part of the active American lifestyle in the mid-1980s. And since that time the demographic profile of the customer base of the typical salon h... Read more

If you are struggling with sluggish sales, there are two critical areas you must review to address the situation. The first is determining if the slowdown is due to changes in your target ma... Read more

And … the season begins! In 2020, our industry is poised to roll into a fifth decade of existence. Incredibly, we have survived many struggles – bad weather, late spring arrival. It seems to... Read more