One of the biggest challenges in marketing experienced by businesses across almost all industries is the constant search for their “next idea” – the one that’s going to hook and reel in new... Read more

Social media ads and magazines are full of new products and opportunities for tanning salon owners to invest in – some are good and some, well, not so good. Let’s take an in-depth look at on... Read more

The indoor tanning industry has seen strong growth in the sunless market with both solutions and equipment. What started as an ancillary service has rapidly “evolved” (pun intended) into a m... Read more

This issue’s “Sunless Spotlight” features include great information on the sunless market sector, equipment and product providers, as well as tips from a salon operator having great success... Read more

Most people manage their time by treating each of their priorities as if they have an equal weight. They do not. When developing your time management strategy, you need to break your time do... Read more

1.How did you get into the tanning industry? It started back in the late 70s, when my brother was living in Brazil and invited me down for a vacation. I wanted to prepare my skin for the int... Read more

This month, I offer an objective review of the evolution of this amazing technology and its enormous contribution to our industry. When I first heard the term “spray-tanning” some 20 years a... Read more

For this month’s sunless tanning focus, I recently talked to a veteran salon operator, Cami Hondel, owner of Local Acapulco in Saco, ME. She does a fantastic job marketing her sunless servic... Read more

More than 300 industry professionals were treated to a weekend filled with entertainment and new tanning product education as Four Seasons Sales & Service kicked off the 2018 selling sea... Read more

We live in pretty hectic times. Running from sunup to sundown, work all day, fighting traffic and road rage, stop by the store for groceries and watch someone cut in front of you in the 15-i... Read more