There are seven types of investments available to every organization, and each has its use in growing a business. Organizations grow or die with investments. Used poorly or ignored, investme... Read more
For a particular major national fast food chain, 1993 was a terrible year. It was an even worse year for four families who suffered unimaginable losses after their children ate contaminated... Read more
1. How did you get into the tanning industry? A friend of a friend thought I would be good in sales, I met (PC Tan President/CEO) Susan Miller, and she gave me a career opportunity with PC T... Read more
As we turn another page of the calendar, it’s natural to reflect back; modern indoor tanning can trace its timeline in the U.S. back to 1979 with the advent of the FDA beginning to regulate... Read more
For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what. For some, it’s the autopilot respo... Read more
The votes are in! Here are the 2018 Industry Choice Award Winners: Lotion Bronzer Matte Black™ Devoted Creations Non-Tingle Shore Love™ Private Reserve Double Dip Intensifier JWOWW Tingle Te... Read more
There is an old proverb that goes, “Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.” The same can be said about publicity. If you... Read more
A packed house, a dynamic speaker lineup and more than $50,000 in giveaways set the stage for what has quickly been established as the tanning industry’s premiere annual event. “With the Nat... Read more
Your customers can be grouped according to a variety of different, identifiable characteristics that reflect their specific needs and interests. These needs and interests impact their attitu... Read more
At October’s National Tanning Expo in St. Charles, MO, I had the wonderful opportunity to teach the Sun is Life® Training & Certification classroom session. Four Seasons President, Ed Je... Read more
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