Branding is not what you may think. When executives consider branding, especially those with strong financial experience and limited marketing exposure (a classic CFO), they often see an exp... Read more
No matter the time of year, I like to keep abreast of what our detractors are saying. As we cruise into the heat of summer, let’s check out what some folks across The Pond have to say about... Read more
In today’s digital world, your online presence is crucial to the success of your business. Are you struggling to stand out among the competition? Regardless of your type of business or organ... Read more
1. What was your very first job? My official first job was babysitting in my neighborhood starting when I was 12 and I’ve been working ever since! I’ve had many different part-time and full-... Read more
We tend to believe that famous innovators or other “creative” people have some inherent quality that the rest of us don’t have. But the truth is – they don’t. They’ve simply cracked the code... Read more
Is climate change (formerly known as “global warming”) real? Whew, that one certainly splits many political discussions. Should we move toward better and more efficient options than fossil f... Read more
As busy leaders and business owners, you are faced with a seemingly endless list of things to do to keep your business operating and an ever-increasing list of ideas on how to improve your b... Read more
1. How did you find yourself working in the tanning industry? I honestly just stumbled into it. One of my customers at my former job told me he had a position he thought would be great for m... Read more
After a long winter of practically hibernating indoors, one of your loyal customers enters your salon on a magnificent sunny, spring day – she’s ready and primed to “get her tan on!” Pleasan... Read more
There’s a gap in most digital content strategies – it is the how, what and where to use video. Google is partly to blame since they don’t index videos for search and some workarounds do exis... Read more
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