There are two distinct schools of thought surrounding competitiveness and success. There are those who believe that certain people are born with a natural desire to win, an ability to sell a... Read more
In September, members of the ITA and ASA conducted a second meeting with officials at the Food and Drug Administration. This meeting focused exclusively on recent developments related to the... Read more
The winning salons are those that invest in marketing both in-salon and online, as well as staying up-to-speed with innovation. Where has this year gone? Summer is well... Read more
Make sure your product mix fits the needs and price points of each age, gender, and tanning goal of every potential customer. November brings many special things: football, fall weath... Read more
As the end of J.A.S.O.N. is finally in sight, we start to imagine the hordes of customers who will soon be coming to our salons to prepare for the holiday event season. With all of th... Read more
What is the difference between UVA, UVB and UVC and their functions in the tanning process? Ultraviolet (UV) light is the energy produced by the sun that cannot be seen, but its effec... Read more
When you first opened your business, you may have concentrated your energy on doing one thing extremely well. You likely started with one location, and centered your offerings around... Read more
This is the time of year when salon guests are in the mood for shopping and gifting! Visit your local grocery store or shopping mall and it’s clear: signs of the season surroun... Read more
Before investing time and large amounts of money into a service that may not have coverage, give your agent a call. For an industry to evolve, it has to change – and tan... Read more
Great news: Those of us who don’t have the “It Factor” or were not born with some mythical gift are not doomed to a life of mediocrity … Who are “they” and what is “it?” “Oh, they’re... Read more
Copyright 2020 ist Magazine