In the April issue of IST Magazine, I wrote about using proper tanning bed disinfectants and not substituting solutions that leave residues that are potentially damaging to acrylic surfaces... Read more
Consider this retail mantra: The more they use, the more they buy, the more they use … Wonder why Sephora, Ulta and even Costco offer product demos and samples? Because they all know the abo... Read more
I truly love this time of year in our industry! There’s just so much activity after the winter slumber; there’s a buzz wherever you may be: in the office, on the road to meetings, in salons... Read more
The Pledge of Allegiance was written in 1892 – 400 years after Columbus “sailed the ocean blue.” Today, I ask you to put your hand over your heart and recite the following: I pledge allegian... Read more
Every member of your staff has a role to play! Tanning salon operators must recognize that their team is “on stage” every time they are working a shift in the store. Stage more engaging enco... Read more
Is there truth in the saying, “Greater risk equals greater reward?” Well, we know that there are risks involved with running your own business. But, we also know that it can be extremely rew... Read more
A tanner recently asked Team Wolff the following question: “I’ve read negative comments about magnetic ballasts in tanning units and the electromagnetic radiation they emit, and how electron... Read more
In order to stage more engaging encounters for every guest, salon operators must recognize that every time their team is working in the salon, they are on stage. CAST: The Producer – This is... Read more
Make a list of the things you are scared of and start doing them one at a time. It doesn’t take money to make money. It takes courage to make money. You have to step outside the box and sacr... Read more
Confidence is the key to sales – make sure your team is comfortable and confident with continued education. We all know that selling tanning products can be confusing. The labels on t... Read more
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