In the marketing world, many businesses focus on ROI (Return on Investment). However, when they don’t get the immediate monetary results they desire, they begin to pull away from social medi... Read more
Your sales and promotional messages must link to where your customers are in their decision-making process. There are five stages of buying behavior that a consumer will go through: awarenes... Read more
In the business world, money follows attention. In other words, you will either be known or you will be gone. I’ve been saying it for longer than I can remember, but people are still asking... Read more
I’ve had this job for six years. At this point, I think I understand how it works. It’s so frustrating to be treated like someone who just walked in the door. He gives me an assignment and t... Read more
How/when did you get into the tanning industry? I started as an intern at JK during my sophomore year of college. I have been with the company for well over a year now and I love the flexibi... Read more
What better time to heat up the “to tan or not to tan” debate than the summer and a news source, verywell.com, jumped right into the fray. (verywellhealth.com/safe-sun-tips-skin-cancer-aware... Read more
Do you have a side hustle you’re looking to grow? Are you a small-business owner wondering if you should use your personal credit for your business? Before you do, consider your business cre... Read more
Last month, we covered how the media attempts (and very successfully, I might add) to contour our news. From sex, to politics, sports, gas shortages, the weather (why do they tell me on sunn... Read more
Bad leaders have something over the good ones. Bad leaders have much better job security. Why? It’s simple. They run off anybody who is a threat to them before any damage can be done. Bad le... Read more
Are you going about your day like everything is normal? Normalcy Bias is the tendency for people to believe that things will always function the way they normally have and therefore, UNDERES... Read more
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