September? Is it really already September? It seems as though this summer just flew by! Now that salon traffic is officially slowing down, we should take the time to reflect on this year’s t... Read more
While it is impossible to know the FDA’s timeline for publication of the final versions of the two proposed rules for our industry, the ITA and ASA continued our efforts through the summer t... Read more
As the tanning season comes to an end, many salon and spa owners wonder what to do to boost sunless sales in a way that is more in keeping with the spirit of the festive season. Most... Read more
Whether you think of yourself as a “brand” or not, it’s time to start acting like a brand manager, for yourself. In the past, creating a business brand meant that our personal lives could si... Read more
Have you ever heard the saying, “What makes you different makes you beautiful”? Well, that goes for your business, too! Now, more than ever, business owners face fierce competition from othe... Read more
There is no industry standard for determining UVB output, just as there is no industry standard for determining Tingle Factor in a lotion. What are UVB percentages and what do they tell you... Read more
According to most salon operators who have been through inspection, you can run a very tight ship and still be flagged for violations. I talked about this subject with Mike DePuew, owner of... Read more
What is that “sweet spot” where customers flock to your door each week? There are truly three different customers in the Spray-tanning Market: the custom hand-held spray-tanner, the a... Read more
As I sit here writing, I have to admit my summer vacation is progressively creeping to the front of my mind as it is now just days away. It certainly feels as though it’s been a very long, b... Read more
Just naming off a list of lotion ingredients like a rapper won’t get a salon guest pumped and ready to spend! Okay, maybe it would if you were laying down a phat beat and could freestyle it,... Read more
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