When the police use “profiling” to catch a thief, the mainstream media chastises them for being prejudiced and insensitive. When marketing companies and ad agencies use profiling to separate... Read more
Last week, Chris stopped off at his local coffee shop to have a chai before heading off to a trade show to deliver a keynote speech. As he sat at his usual spot near the counter, a heated di... Read more
Those who achieve success make things happen and have developed the ability to be assertive. If your secret desire is a promotion or more money, being assertive can be the key to making your... Read more
How did you get into the tanning industry? I had a rather serendipitous introduction to the business through the highly-respected former executive marketing director at JK North America. We... Read more
As we prepare to enter a new tanning season, the “antis” have started up their negative-spin media campaign again. A new report from the JAMA Dermatology cautions the public that “Melanoma t... Read more
Legendary service organizations have a service mindset, commitment, and reward great performance. Why Most Customer Service Isn’t as Good as It Could (or Should) Be and What You Can D... Read more
It is much easier to attract people who share your values than to hire first and “convert” later. Have you ever had a company outing at a golf course? Ever have one end with an... Read more
Congratulations to all the winners! Person of the year: Jess Snider “I love what I do and the people I do it with! I believe in living with purpose and passion. I strive to be the best versi... Read more
Offer the cleanest, friendliest, most professional facility in your area, and customer loyalty will follow. As we roll into 2017 and the start of a new season, it’s appropriate to get... Read more
1) How did you get into the tanning industry? I was working for a company that was searching for a General Manager to run East Coast operations for a new product they would be... Read more
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